The Hound of the Baskervilles Women of the 18th Century Essay Example For Students

The Hound of the Baskervilles Women of the 18th Century Essay The Hound of the Baskervilles is the tale of a mythical beast which is said to haunt the Baskerville family. The story centers around Dr. Watson, who is sent out by Sherlock Holmes to the Baskerville manor to uncover clues. Throughout the story, Arthur Conan Doyle depicts the dominant male figure of the 18th century, in which evil and wicked men were able to manipulate women. They were often used as tools to assist in their evil ploys or for sex, and were treated poorly and unequally. At the opening of this novel we meet Dr. Watson and Sherlock Holmes, whom has an unexpected visitor by the name of Dr. Mortimer, who introduces the detectives to a puzzling mystery of Baskerville Hall. Apparently Sir Charles Baskerville, owner of the Baskerville home, has recently died and left behind a manuscript. It tells of his father, Sir Hugo Baskerville, who had supposedly fallen in love with the daughter of a yeoman. Yet she was not interested in him, so Hugo along with a few of his wretched companions, kidnapped and placed her in the upper chamber of his house. When she escaped, Hugo swore that that very night would render his body and soul to the Powers of Evil if he might overtake the wench. therefore showing the extreme disrespect of men towards women. We will write a custom essay on The Hound of the Baskervilles Women of the 18th Century specifically for you for only $16.38 $13.9/page Order now As the story progresses, we meet Stapleton, an avid butterfly collector and seemingly cheerful man, who resides near the moor along with his beautiful sister. We later learn that he is actually a direct heir of the Baskerville Manor, as his appearance is strikingly similar to that of Sir Hugo Baskervilles. He is really a wolf in sheeps clothing, seemingly harmless, but actually evil and bloodthirsty, stopping at nothing to achieve his goal of claiming the Baskerville fortune. In an attempt to murder Sir Charles, Stapleton pretends to be a single, lonely man, falling in love with Mrs. Laura Lyons, a friend of Sir Charles. He therefore acquires complete influence over Lyons, who is at his beck and call, and therefore lures out Sir Charles to be killed by an enormous hound, although this was completely unknown to Lyons, showing that men were seemingly hiding things from women. After this had been discovered, Sherlock Holmes and Watson set out to kill the hound that was to be released upon Sir Henry Baskerville. They were able to kill the beast and then set out to the Stapleton home in an attempt to find Stapleton. They did not find Stapleton, but instead they were amazed at what they found instead. It was Stapletons sister, tied up to a pole in the middle of the room and bound with cloth. Dr. Watson depicts mens savagery and brutality towards woman in which As her beautiful head fell upon her chest I saw the clear read weal of whiplash across her neck She explains how she is actually Stapletons wife and had been used for Stapletons evil deeds. We can see this in which she says But now I know that in this also I have been his dupe and tool where she has been used and abused. Throughout this story, not all men are as manipulative or lustful towards women as Stapleton or Sir Hugo Baskerville, but similarly men did not fully respect or treat women as their equals. Women of the eighteen-century were expected to be housewives, having no social status unless she was married to a man. They did not have rights and were many of the time a mans personal tools, whether it was sexual desire or as an alternate route to gain the things in which he wanted. Throughout The Hound of the Baskervilles Conan Doyle has managed to depict that many women were treated poorly and unfairly by men.

Free Essays on On “Her First Ball“ By Katherine Mansfield

Writing From A Woman’s World Everything is so magical, exactly the way it is in fairyland. Leila, Katherine Mansfield’s main character in the short story, â€Å"Her First Ball†, is absolutely breath-taken at every sight and sound at the ball. Everything around her is so strikingly new and enthralling. It is Leila’s first ball, and her first exposition to society. Mansfield describes the young girl’s emotions and excitement in a way that incarcerates her readers in the quaint fantasy world of Leila, and within the damsel’s spinning cyclone of different feelings and emotions. Mansfield illustrates a rich, colorful fairy-tale-like picture as the setting of Leila’s world. We can obviously sense how Leila’s perception of the ball is that of a dreamlike event. The author shows her readers at the beginning of the story how Leila felt more like Cinderella incarnated in her body; for, her thrill is felt when she is in the cab passing by â€Å"waltzing† lampposts. Apparently, Leila’s heart is beating fast here, and we can almost hear its pulse, especially when â€Å"she tried not to smile too much; she tried not to care†(p.40). The author’s creation of a dream world is revealed in the way Leila views everything with wide eyes and astonishment. Simple common details, such as â€Å"Meg’s tuberoses, Jose’s long loop of amber, Laura’s little dark head†¦Ã¢â‚¬ (p.40) are even seen by her as most charming and extraordinary. Unmistakably, Mansfield is constructing â€Å"fairy land† as the setting of the story through the eyes of Leila. In order to sketch the ball through Leila’s eyes, Katherine Mansfield writes the story from a feminine point of view. The writer of the story seems to understand Leila’s awe, and even seems to have lived similar experiences. If a man were to write in Mansfield’s style, it would most likely be difficult for him to achi... Free Essays on On â€Å"Her First Ballâ€Å" By Katherine Mansfield Free Essays on On â€Å"Her First Ballâ€Å" By Katherine Mansfield Writing From A Woman’s World Everything is so magical, exactly the way it is in fairyland. Leila, Katherine Mansfield’s main character in the short story, â€Å"Her First Ball†, is absolutely breath-taken at every sight and sound at the ball. Everything around her is so strikingly new and enthralling. It is Leila’s first ball, and her first exposition to society. Mansfield describes the young girl’s emotions and excitement in a way that incarcerates her readers in the quaint fantasy world of Leila, and within the damsel’s spinning cyclone of different feelings and emotions. Mansfield illustrates a rich, colorful fairy-tale-like picture as the setting of Leila’s world. We can obviously sense how Leila’s perception of the ball is that of a dreamlike event. The author shows her readers at the beginning of the story how Leila felt more like Cinderella incarnated in her body; for, her thrill is felt when she is in the cab passing by â€Å"waltzing† lampposts. Apparently, Leila’s heart is beating fast here, and we can almost hear its pulse, especially when â€Å"she tried not to smile too much; she tried not to care†(p.40). The author’s creation of a dream world is revealed in the way Leila views everything with wide eyes and astonishment. Simple common details, such as â€Å"Meg’s tuberoses, Jose’s long loop of amber, Laura’s little dark head†¦Ã¢â‚¬ (p.40) are even seen by her as most charming and extraordinary. Unmistakably, Mansfield is constructing â€Å"fairy land† as the setting of the story through the eyes of Leila. In order to sketch the ball through Leila’s eyes, Katherine Mansfield writes the story from a feminine point of view. The writer of the story seems to understand Leila’s awe, and even seems to have lived similar experiences. If a man were to write in Mansfield’s style, it would most likely be difficult for him to achi...

Nature of Wal-Mart Industry Essay Example | Topics and Well Written Essays - 1250 words - 78

Nature of Wal-Mart Industry - Essay Example According to Fortune Global 500 in 2014, Wal-Mart was the biggest company by revenue and the largest employer in the private sector worldwide. The number of employees stood at 2.2 million making it is the most valuable company in the world. The operations of Wal-Mart are in three divisions namely Sams Club, Wal-Mart US, and Wal-Mart International with nine retail formats. The formats are supercenters, general merchandise, food and drugs, stores, bodegas, membership warehouse Clubs, cash and carry stores, apparel stores, restaurants, and soft discount stores. The Wal-Mart US is the largest with sales amounting to $258 billion operating discount stores, Neighborhood Markets, and Supercenters. Some of the Wal-Mart stores are located in Argentina, Canada, Brazil, and the UK. The company also involves global eCommerce, which is involved in online sales in the US with headquarters in San Francisco. The main competitors of Wal-Mart in North America include departmental stores such as Kmart, Target, Meijer, and Publix, which sell similar products. One of the main competitor is Target (TGT) in the retail market. Wal-Mart competes directly with Target (TGT) a discount retailer, which offers its goods and services at low prices. Just like Wal-Mart, TGT provides a wide range of products especially staple consumer goods such as household goods, clothing, food, and groceries. TGT also offers discount to its customers to attract them, which is also a common method in Wal-Mart. Wal-Mart sells products at lower prices to attract low-income consumers while TGT targets goes for affluent customers with their high quality merchandise. Both Target and Wal-Mart try to keep their profit margins high through cost reduction measures. Other competitors include Giant Tiger and the Real Canadian Superstore competing for the retail market. Wal-Mart also competes with Mexicos retail stores such as Soriana and Commercial Mexicana.

Summerize articles Article Example | Topics and Well Written Essays - 750 words

Summerize articles - Article Example Meanwhile, the article of Candice Wheeler, the ability of one to be able to comprehend and make things that has the beauty of color and the grace of lines are a gift; however, it is also true that even these gifts must actually confer to certain laws. In this case, decorative and applied art may be classified as one of the most important qualities of mankind, for it enables us to achieve endless sensual pleasures, and that it brings lofty satisfactions to men. In this case, applied art to decorative art is like child to man; wherein applied art subsumes itself with the laws of decorative art, but it transcends it by unifying thought and art with things that are useful to the everyday existence of man. The third article, written by H. Muthesius and H. van de Velde, focuses on the standardization of architecture. According to them, it is through the standardization of architecture where it will have universal significance. In this case, they outlined different points to illustrate why standardization in architecture is important. According to them, an unfailing good taste is actually brought about by standardization as understood in concentration. In addition, it is essential to have a universal high level of taste in order for their (German) works to have relevance abroad, and that the creation of a creative development is the most urgent task of their era. Speaking for the German association of artists, industrialists and merchants (Deutscher Werkbund), the authors emphasized that they are able to give meaningful exhibitions only when they are restricted to the best and most exemplary. The next article, written by Herman Muthesius, outlines the aims of the Deutscher Werkbund, the national association of artists, industrialists, and merchants in Germany. In this article, the author argues that it is important for their movement to undergo an artistic reform, a reform that focuses on improvement on the impression that their epoch consists that of a lack of cultur e. However, due to the funding of their movement, their works has already gained universal significance, which is an expression of their continued effort for cultural refinement and beauty. However, Muthesius also noted that their task does not end here, given that they must continue to refine their art and improve their technique. In addition, they must also strive to attain a high cultural achievement. Meanwhile, the article written by Josef Hoffmann and Koloman Moser talks about the evil of â€Å"shabby, mass produced goods,† especially in terms of how it has severely affected the way goods are made creatively. In this case, the authors actually argue that these errors will be corrected, in order for artists to regain a high degree of artistic creativity in their works. In this case, the author argues, that it is actually important to be able to establish an inner relationship between the public, the worker, and the designer; wherein guiding principles in their work would include utility, function, good proportions, and as well as the proper treatment of the respective materials used. In this case, they must not compete with cheap work, but rather set high artistic and creative

Ideological Essay Example | Topics and Well Written Essays - 750 words

Ideological - Essay Example Such has been the case with of this author with regards to the topic of prayer in school. As a function of seeking to explain and ideological biography for how this belief has grown and evolved through time, the following analysis will analyze the different stages and approaches that existed within my mind up until the present time. Before delving into the issue, it must be understood that the issue of prayer in school has been one that has been hotly contested and debated within the sphere of politics and current media during my adolescence and childhood. As a result of this fact, the perennial presence of this debate allowed me to be presented with the arguments for and against school prayer at a relatively young age. In keeping with the way in which the majority of society viewed the issue, I was led to believe that prayer in school, although representing a few key benefits, was ultimately against the separation of church and state and should not exist to any degree or level withi n the educational system. Rather than this being informed by a particularly atheist and/or anti-religious viewpoint, this was instead informed as a result of the impact that media and the political debate had upon my own views. However, as I began to mature, I began to note the failures within the educational system as compared to the prior years in which it has been so successful. For instance, my parents, as well as older generations work continually discussing the devolution of the United States educational system and seeking to understand what changes could potentially be made as a means of remedying this decline. As a function of the presence of this issue and the clear and unmistakable fact that the United States educational system was merely a shell of what it was during the time of my parents and/or grandparents, my views with respect to the role of prayer in school began to change. Rather than being diametrically opposed to such an idea, I began to integrate with a level of appreciation with respect to some of the benefits that it might provide. However, of all of the factors that influence this progression of ideology within my own life, perhaps the most important was a level of increased importance with regards to the role in which religion played within my own life. As was the case of many individuals growing up in a religious home, religion did not have a personal impact upon me until such a time that I began to experience religious growth and appreciation within my own life. Realizing the power and help that prayer exhibited within my own life allowed me to come to a greater level of appreciation and understanding with regards to the degree of help and power that prayer could provide within the group setting. Anyone with even a cursory level of understanding concerning the power that prayer can provide understands that group prayer is a particularly powerful means through which intercession can be provided. As such, failing to utilize such a powe rful tool within the educational system is merely ignoring a cost of free and highly successful method through which the educational system and personal development of the individual students can be maximized. All too often, within the current system, millions of dollars are poured into particular programs with little result. However, it is my firm belief, as a result

Difference Between Acclimation And Adaptation Biology Essay

Difference Between Acclimation And Adaptation Biology Essay Adaptation for an animal is any genetically heritable trait that allows an individual to reproduce and pass on its genes. Example (Camels adapting to be able to survive long periods of time without water in the desert) Acclimation for an animal is the process by which an animal gets used to a changing environment. Example (If a deer lives in a forest, and one year that forest experienced a colder, then the deal would have to acclimate get used to the cold or move to a different forest) 10/10 List 5 protein types and their roles (functions) in organisms. Antibodies defense Motor / Contractile Proteins provide help with movement Structural Proteins provide structure and support Hormones initiate chemical reactions Enzymes catalyze chemical reactions Transport Proteins Help transport substances across the membrane 10/10 List 3 significant differences between DNA and RNA. The secondary structure of DNA is a double helix, the secondary structure of RNA is a hairpin. In DNA the 4 bases are Thymine, Adenine, Cytosine, Guanine, in RNA the 4 bases are Uracil, Adenine, Guanine, Cytosine. The sugar in DNA is deoxyribose, the sugar in RNA is ribose 10/10 List 3 types of polysaccharides and their use in cells. Starch used to store energy in plants Glycogen used to store energy in animals Chitin used to provide structural support for the cell wall of bacteria, as well as the exoskeleton of crustaceans and insects Peptidoglycan used to provide structural support for the cell walls of bacteria Celluose used to provide structural support for the cell wall of plants 10/10 Give a detailed explanation of the two methods by which molecules move across lipid bylayers. Active Transport Active transport describes when a molecule uses energy to cross a lipid bilayer Passive Transport Passive transport describe the movement of molecules across a membrane that does not require energy or ATP 10/10 For each of the following, tell whether the component is an organelle and briefly describe its function. Ribosome not organelle (make proteins for amino acids are protein builders / synthesizers. Mitochondria organelle (produces ATP) Lysosome organelle (break up food, and other particles to make it easier for the body to digest the food or said particles Vacuole membrane bound organelle (digestion, and getting rid of waste) Nucleus organelle (stores genetic information) 10/10 Give examples of the diversification in animal development in the areas of feeding, movement and reproduction. Diversification in animal feeding = some animals like deposit feeders (sea cucumber, worms, etc) eat through the sediment that is around them to obtain their nutrition. Filter feeders (certain types of whales) filter through water in order to obtain tiny crustaceans like krill. Many types of insects use a proboscis to obtain food like nectar, Humans, and many other animals like dear, bears, lions, otters, snakes, some fish, etc. have the presence of a jaw which allows them to eat. Diversification in movement = some animals like worms move with the a hydrostatic skeleton. Many other animals use the presence of limbs like legs, fins, tails, wings and other appendages to move. Other animals like snakes make coiling actions with their spine to propel themselves forward. Diversification in reproduction = some animals reproduce asexually, some animals are able to reproduce by budding (sea stars), and other animals (humans, some fish, deer) reproduce sexually. 10/10 List the differences between protostomes and deuterostomes. Protosomes developed an anus first then a mouth Deuterostomes developed a mouth first then an anus 5/10 What are coeloms, pseudocoeloms and hemocoels? Coelom = A fluid filled cavity within the mesoderm Pseudoceoloms = An internal body cavity of some invertebrates. Homocoel = A cavity or space in most arthropods and mollusks between the organs where the blood or fluid flows through or bathes the organs. 10/10 What is a hydrostatic skeleton and how does it work? Give one example of a specimen with a hydrostatic skeleton. A hydrostatic skeleton is a skeleton that consists of fluid filled closed chambers, that generates movement as a result of muscle contractions. Examples worms 10/10 Describe the process of natural selection as postulated by Darwin. Darwins process of natural selection basically said that animals and species who dont have certain heritable traits or are unable to adapt to their surrounding will die out and species who have certain heritable traits or are able to adapt will live and produce offspring with those heritable traits. Natural selection doesnt affect the individual but the population. 7/10 Discuss the concept of behavior in which an animal sacrifices itself for the good of the species in the context of natural selection. (i.e. Does such behavior fit into Darwinian evolutionary models? Why or why not? Can you give or refute examples of it? Is this consistent with evolutionary models?) I think this question can be best answered with another question. Can animals (besides humans) feel emotion? Does another animal feel compassion towards other members of its herd enough so thats its willing to sacrifice its life? I believe the answer is yes. All mammals and most other animals have the natural tendency to protect their young and the young of the heard. For example in Africa when elephants are crossing the Serengeti and a young elephant is attacked by a lion or other predator, it is very common that many other members of the heard (not including his or her parents) will defend and in some cases die for that young elephant. We can also see this among dogs (whom I believe do have emotions for humans). In domesticated dogs there have been numerous incidents where the dog will defend their owners if they feel that their owner is threatened by another dog or what have you. This is because the dog feels the human as its own family or heard and would in some cases die for the greater good of his heard (human family). I personally dont believe that these examples dont fit into the Darwinian models, because theres no way to predict, or accurately count how many times an instance like this occurs. Darwinian evolutionary models show how animals adapt, die out, or reproduce depending on their surroundings. Sacrificing yourself for the greater good of your species / heard / family does not fit into that model. 12/15 List the differences between mitosis and meiosis. Meiosis = 2 cell divisions, chromosomes are halved, results in 4 haploid daughter cells, synapsis of homologs, different identical make up of chromosomes in daughter cell Mitosis = 1 cell division, chromosomes stay the same, results in 2 diploid daughter cells, no synapsis of homologs, identical make up of chromosomes in daughter cell 10/10 Asexual and sexual reproduction each have advantages and disadvantages. List one advantage and one disadvantage of each. The advantages of asexual reproduction are that it is more efficient than sexual reproduction. The disadvantages are that the offspring is going to have an identical genetic makeup which can possibly keep a bad gene in the in an offspring through generations of asexual reproduction The advantages of sexual reproduction are that with sexual reproduction you will get a variation on the genes with each offspring depending on the maternal and paternal genes. The disadvantage is that it far less efficient than asexual reproduction. In most cases of sexual reproduction you have to attract / get the consent of the opposite sex to mate via (songs, fighting over with other animals, displays, etc.) 10/10 Trisomy is the presence of an extra chromosome, while monosomy is the absence of a chromosome. Approximately 1 in 200 humans have a trisomic karyotype and about 1 in 5000 humans have a monosomic karyotype. What conclusions can you draw about the relative survivability of organisms with extra genes compared with those with missing genes? Explain why you think this would be so from an evolutionary prospective. From the number you have given me it would appear that the relative survivability of an organism with a monosomic karyotype is much lower than those with a trisomic karyotype. A monosomic karyotype is 50 times less likely to occur than trisomic karyotype, which causes me to believe that people with a monosomic karyotype would die out more quickly or be less able to reproduce, there for causing the gene to be less frequent in individuals. The fact that monosomic is becoming less frequent in individuals shows me that people are evolving to combat the issue, or the gene is dying / fading out. 15/15 The same genetic process is used to produce both sperm and egg cells, yet more than 90% of trisomies appear to be due to maternal errors. Give a hypothesis to explain why this might be so. How might one test this hypothesis? Its possible that there is a predisposition in all females that allow this error to occur. This could be similar to Tuner Syndrome where the end results are always sterile females. My guess is that the reason 90% of trisomies appear to be maternal errors is there is something in the female body or a slight different in the way something is produced that causes this error. However since 10% would appear to be a paternal error, the cause for the error in females must relate somehow the error in males. To test this hypothesis, I would run hundreds of tests in a laboratory to produce sperm and eggs and watch how each of them develop, exactly what goes into both of them, and see how they both develop under different conditions, and the exact conditions. From there I might be able to find the missing link to why this is happening. 15/15

Symbols in The Great Gatsby :: Free Essay Writer

Symbols in The Great Gatsby In the Great Gatsby, a lot of things can be looked at as symbols. The weather, Daisy’s dresses, the eyes of Dr. T. J. Eckleburg, and even the lights. By using symbols, Fitzgerald makes the story more deep, and enjoyable for some readers. Fitzgerald also uses various themes throughout his story of the Great Gatsby, like Gatsby’s â€Å"American dream.† The two most important symbols in the story are the green lights at the end of daisy’s dock, and the eyes of Dr. T. J. Eckleburg. The green lights represent Gatsby’s â€Å"American dream† and his yearning for daisy. The reader doesn’t understand this for a while though. Fitzgerald shows us later that this is what they stand for, to show how something simple can represent so much. The eyes of Dr. T.J. Eckleburg is simply a sign that lingers over the valley of ashes. The reader can interpret it as anything he/she wishes. Toward the end of the novel, however, George Wilson interprets the eyes as the eyes of God, and he must act properly under them. Gatsby’s American dream is the theme throughout the story. He lives a life of luxury, throwing huge parties, and living in a mansion. Gatsby wanted this life since he was a kid. He also wants the girl of his dreams, Daisy, in his life, only he can’t have her because she is in love with Tom. Gatsby makes Daisy a symbol of everything he wants because of her beauty, wealth, and worry-less attitude. There are also small symbols and themes in the story as well. The color of daisy’s white dress, for example, sets the mood for the scene. And on the hottest day of the year is when Tom and Gatsby have their confrontation. Overall, the symbols and themes in this story seem to come together because of Gatsby’s dream for Daisy, which is the symbol of the green lights, who is everything Gatsby wants.

Coca Cola Case Study Essay

Coca Cola is the most popular drink I have decided to change both the packaging of the drink and the flavouring. This will be quite a challenging task to do, as I will have to do a lot of research on the existing product first. Research work will involve for example looking in the Internet and e-mailing to existing companies for information packs etc. I will offer all the opportunity to customers (people) and listen to there comments on my design of product comparing it to the original product, of course this will be first done by questionnaires and surveys etc. so different peoples views will be analysed at the end and the results will show me if my product will be successful in the market. My objective is basically to research into the different kinds of flavours that I could use to make the product Coca Cola this will also mean asking customers if they would prefer the logo itself to be changed aswell as the packaging. I will only make this product if there is a need in the market as if there is no need in the market my product will not sell which will mean I will not be making a profit. I will also need to consider the following: Taste Flavour Amount of flavouring Wrapping Texture Other please specify Other than the above I will also need to find out exactly how well the drink is selling at present to see just what other changes may be needed. Marketing is concerned with identifying customer’s needs and satisfying those needs at a profit in such a way that the customers come back again and recommend the firm to their friends. Marketing involves everything that an organisation has to make happen if customers are to be satisfied with its products. This is the reason why I have chose to market a mobile phone to my customers as there is a wider market out there for this product. In order for organisations to satisfy customers effectively and successfully, they would need to assess customer needs. By marketing my product I have met consumer needs and this involves developing strategies, which are then translated into a series of marketing plans. Marketing is, therefore, a planned purpose, which by ensuring a business satisfies customers needs and meets its business objectives helps it to outperform its rivals which I think I would be successful in doing as there is the younger generation who are constantly purchasing mobile phones and there is a great market out there. I would need to think about my objectives and in order to do that I would need to research about my product, plan everything out, take steady and smooth actions and try to be in control so that my product sells and then I may be able to meet my objectives. In order to implement a marketing strategy this requires making many decisions: What is the market? Non-competitive market Competitive market Monopoly Oligopoly How do we segment the market? Working out all the possible markets for a good is called segmentation and each part of the market a segment. What are the wants & needs of each segment? Businesses produce goods and services to meet the wants and needs of consumers everybody has wants and needs. What is the best price? If the demand for a good or service starts to increase, prices will follow and suppliers will devote more resources to producing that good or service. Which promotional method should be used? An efficient network of communications is essential for successful promotional activity. The promotional mix comprises all the marketing and promotional objectives of the marketing mix. How should we distribute the product/service? And changing environments mean that marketers’ needs for information are never ending. Social & cultural environment Economic Environment Political & legal environment Technological environment (E1) Produce a marketing strategy for a product or service with a clear understanding of the principles of marketing The marketing principle Many organizations think of marketing as sales. Others think of it as advertising. Twenty years ago students learned the four â€Å"p’s† of marketing: product, place, price and promotion, and today it’s the four â€Å"c’s:† customer, competition, cost and communication. Basically the definition of the market place is continually changing. Because of the fact I will be carrying a similar task, which will involve me to change or make my own product I will have to consider the following: Satisfying – Every and each customer wants their necessities to be met. Matching customers’ needs and expectations demands detailed answers to questions. They want the right goods, at the right time, at the right price. Because my product will be based on a soft drink many consumers would want to try new drinks so I will have to set a reasonable price for it to be sold at to satisfy customers. For example the drink coca cola is aimed at every one and also is reasonably priced. Identify: I would need to consider answering questions like how I will have to keep in touch with customer’s thoughts and feelings and perception about my goods and service? This would also involve identifying what features customers would prefer to have in my good/service. Anticipating: This involves looking at the future aswell as the present. I would need to consider what the public would like to have today and tomorrow. Baring in mind that consumer requirements change all the time such as people become richer and they might buy expensive drinks and even alcohol because they have more money so they would spend on a expensive drink so they stand out from the crowd. Communicating effectively with customers to satisfy their expectations: In order for me to produce any promotional activity I will need to communicate with my customers this would help me to find out there expectations and build an image with the world at large. Images would help others to form a judgment about what the organization stands for, and will influence their dealings with it. The way we communicate our product or service is part of the persuasion process, which would persuade customers to buy the product at whatever price. The ways that customers are persuaded comes under the promotional mix. In order to achieve the promotional objectives the marketing and promotional communication methods are used which come under the promotional mix. These can be broken down into two areas: 1. Controllable and 2. Non-controllable. Non-controllable communication – This includes marketing messages such as a result of word of mouth, personal recommendation or what customers think of a product or service, depending on how long a family has been using the product/service. Designer labels and brands influence consumers spending power. Controllable communication – These include messages that are carefully directed to achieve an organization’s promotional objectives. Such as: Advertisements- messages sent to the media to inform or influence the people who receive them. Direct mail-personally addressed advertising sent through the post. Sales promotions-techniques designed to increase sales, such as money-off coupons, free samples and competitions. Coca Cola should therefore study the communication process carefully. It should have a clear idea of what the message is whom it is sent to and what the outcome of sending it is. They should communicate effectively to always persuade consumers to go out to buy it and also have new advertising to persuade them after a while. Profitability: Profit is the key for marketing. If I don’t make a profit there is no point of me trading I will not be able to satisfy customers requirements or identify there anticipation without the resources to put into out going marketing activities. I need to develop Coca cola in order to achieve profits, which is what my objective for the marketing strategy is. I will need to consider a low price and a quality design. I would be able to see if the demand for Coca Cola has Increased or decreased after developing the product. I could improve it by changing the packaging, adding a different taste or flavour, design, price. I will need to consider the results of my questionnaires, which will be obtained from my primary and secondary research before I start making any changes to my product, as consumers will be asked if they would buy my developed product. Understanding Customer Needs: In order for me to make my final product a success I will need to anticipate change. This includes the age structure of the population and consumers income. Market research is the antenna of an organisation from which you could obtain accurate results of what drinks consumers prefer or what they suggest they would like to have changing to the product. This is where marketing research starts. I would need to consider what consumers would like in order to satisfy customers needs and wants which will show if my product is going to become successful. Most marketing activities are therefore designed to meet the needs of groups of customers within a market. I would need to find a sample of my consumers in order to find out their wants and needs so that I could produce or develop a product that satisfies them. The product is the first element in the marketing mix and the rest of the elements would need to be considered later. These may include developing the pricing for the product or service provided, working out how to distribute (place) goods to the customers, as well as how to promote them. Coca cola would need to understand customer, needs to be able to sell their product. In order to produce a product that will make them profit at the end of the day and customer’s wants could be met according to their needs. (E2) Appropriately identify, collect and use primary and secondary data relevant to the marketing strategy If you were to survey 100 people asking them do they drink Coca Cola this would be a difficult question to answer as Coca Cola can be found in several different brands. Some would prefer to choose a Coca Cola – Diet or light or classic, with cherry or with lemon, or with or without caffeine. About five years ago this would be a question that would be feasible to answer, as then Coca Cola existed in it’s original form. A survey that I conducted shows that many people preferred the original Coca Cola. However the results reveal that majority of them (i.e. 17 out of 20) are not satisfied with the packaging of the drink and would like it to be more colorful aswell as in various designs rather than just in one ‘rather boring’ design which has the been the same for quite so many years now. Another feature that customers (from the 20 people I interviewed) would like to see changes and improvements to is the size of the product. Further questioning revealed that th e reason for improving the size i.e. up to 5 litres would be convenient when holding family parties. These findings were very useful to me as they made me realize what the publics demand is and what I need to do to make the product acceptable in the market, which in return would help me make a profit. The twenty people I asked replied on the basis of looking at media, which is one of the things that influences the market. They thought that advertising was a good way to promote Coca Cola, as it is very common and popular. The secondary data shows advertisements are sold in spots and the daytime spots cost less because there are little audiences. Many people watch television in the evening the most as they relax so most of the advertisements are on then, and also mainly in the mornings as a lot of people turn the television on in the mornings. Out door advertising- poster sites in Britain are mainly in big cities alongside main roads close top the cities. They includes the sides and backs of buses, banners and boards at football and other sports events, both the inside and outside of London and other city taxis, bus shelters, and boards at bus and railway stations. Advertising time on TV is sold in ‘spots’ ranging from one minute down to seven seconds. Daytime spots, when audiences are low cost less than those do in ‘Peak time’- the evening when millions of people may be watching Independent Television. Most evenings from 5.30 p.m. to about 10.30 p.m. is peak viewing time when TV audiences are largest. The ITV companies usually show the same programmes, though they may show different advertisements. In the UK, ITV (including GMTV), channel 4 and channel 5 (1997), show advertisements between programmes and in intervals within the programmes themselves. A half- minute spot in mid-evening on a weekday could cost à ¯Ã‚ ¿Ã‚ ½1,250 on Grampian Television whereas a similar spot time cost on Carlton Television might be à ¯Ã‚ ¿Ã‚ ½23,000. One company, Grampian Television, serves only about 2,023,000 homes, but the London Region, whose programmes are provided by Charlton Television during the week and by London Weekend Televisions at weekends, has about 5,491,000 homes- 2 and a half times as many. TV advertising time in Britain is sold on the ‘spot’ system. A ‘spot’ can last for a few seconds as with many of the ‘still’ advertisements for local stops or for a minute or even occasionally more. ‘Spots’ are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why. In 1998, à ¯Ã‚ ¿Ã‚ ½14,307 million was spent on advertising in Britain. Over 80 per cent of this was spent on display advertising of goods and services in the press, on television, radio, posters, direct mail and in the cinema. The remaining 20 per cent or so bought classified advertising (small ads), Financial and legal notices, company announcements, and recruitment advertising (job ads) and advertising in the business and professional press. Companies also spend substantial sums on other forms of communication but statistics are not always available. However, it is estimated that in 1995 à ¯Ã‚ ¿Ã‚ ½750 million was spent on exhibitions in Britain and substantial sums are also spent on sponsorship, sales promotion, mail order and other forms of activity.

Word Choice Espresso vs. Expresso

Word Choice Espresso vs. Expresso Word Choice: Espresso vs. Expresso Like many proofreaders, we are powered by coffee. And there is nothing quite like a powerful hit of caffeine in the morning before you set about correcting grammar. But do we want an â€Å"espresso† or an â€Å"expresso†? You might have seen both of these terms used in coffee shops. But is there a difference? And if not, which of these terms is correct? Let’s find out! Espresso (Concentrated Coffee) â€Å"Espresso† is a loanword from Italian. You’ll already know what it means if you’re a coffee fan, but we’ll offer a quick explanation in case we have any tea drinkers among our readers. Mmmmm coffee. In short, â€Å"espresso† comes from caffà ¨ espresso, which is Italian for â€Å"pressed out coffee.† This refers to how an espresso is made, with pressurized water used to make thick, strong coffee. And as well as being a drink in its own right, espresso is also used as a base for other coffee drinks. Expresso (No Longer a Typo) Time for the big reveal! â€Å"Expresso† means†¦ exactly the same as â€Å"espresso.† It is simply a variant spelling. This makes it a bit like â€Å"doughnut† and â€Å"donut† or â€Å"whiskey† and â€Å"whisky.† The main difference is that â€Å"expresso† started out as a common misspelling of â€Å"espresso.† This error may have caught on because we have more â€Å"ex-† words than â€Å"es-† words in English. Or it may just be because â€Å"espresso† looks a bit like â€Å"express† written down. Or it could even be a French influence since expresso has always been the correct spelling of this term over there. Whatever its origins, though, â€Å"expresso† is now so common that many dictionaries list it as a variant of â€Å"espresso.† Espresso or Expresso? As explained above, these terms are essentially interchangeable. â€Å"Expresso† started out as an error, but it has now been accepted as a variant spelling of â€Å"espresso† in English. Nevertheless, â€Å"espresso† is still far more common (especially in American English) and many people consider â€Å"expresso† incorrect. So to be certain your writing is error free and/or to avoid upsetting pedantic baristas, we recommend sticking to the old â€Å"espresso† spelling!

3 Questions About Hyphenation with Adverbs

3 Questions About Hyphenation with Adverbs 3 Questions About Hyphenation with Adverbs 3 Questions About Hyphenation with Adverbs By Mark Nichol Writers are often confused about whether a phrase beginning with an adverb should be hyphenated. The answers to the following three questions explain when hyphenation is required and when it is incorrect. 1. I read an article that included this sentence: â€Å"Smith did his best during a nationally-broadcast speech this month to scare voters away from Jones.† Is that hyphen correct? Adverbs ending in -ly are generally not hyphenated, because the suffix signals that the adverb modifies the word that follows it, not the noun that follows both words, so a hyphen is redundant. Many people, including your friend, confuse such adverbial phrases with adjectival phrases (or phrasal adjectives, as they’re more commonly called), which do usually take hyphens. 2. True or false: If an adverb is a part of the phrasal adjective, it does not need a hyphen to connect it. For example, â€Å"She was a highly motivated student.† Assuming that is true, how would you approach the phrasal adjective in this sentence: â€Å"We’re having nowhere else conversations in this confidential community.† Else is an adverb, but to modify conversations, does â€Å"nowhere else† need a hyphen? True and false: In discussions of adverbial phrases that modify a noun, the distinction described in the answer to the previous question and repeated here is sometimes ignored: Adverbs ending in -ly are never hyphenated in such phrases, because the suffix signals that the adverb modifies the next word, not the noun, so a hyphen is redundant. Adverbs with no such suffix, however, should be hyphenated, as in â€Å"nowhere-else conversations.† (However, I do not recommend that particular construction.) 3. A coworker who edited a report I wrote insists that the hyphen in the following sentence is required: â€Å"Condemnation of her offensive response was near-universal.† Is she right? Your colleague is under the near-universal misapprehension that when the adverb near precedes an adjective, the two words are always linked by a hyphen. However, this is true only when the words combine to modify a noun that follows, as in the phrase â€Å"near-universal condemnation.† (This is a case of hyphenation with an adverb that does not end with -ly, as discussed in the answer to the previous question.) This distinction is the same as for phrasal adjectives consisting of an adjective and a noun converted to an adjective, as in the difference between â€Å"the highest-grossing film† and â€Å"the film that is highest grossing.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:20 Great Opening Lines to Inspire the Start of Your Story8 Proofreading Tips And TechniquesHow to Style Titles of Print and Online Publications

Patient narrative Essay Example | Topics and Well Written Essays - 3000 words

Patient narrative - Essay Example Besides, they enable the medical personnel especially the nurses to develop a close relationship with the patient. Since, it makes the patient feel cared for apart from developing trust amid the medical practitioners and the ailing people owing to the practitioners’ exercise of compassion while executing their duties, interacting, listening and advising them accordingly hence, accelerate their recovery (Larsson, P, 2012, p. 17). The health care provider should be skilled at ensuring the patient’s comfort (Alder, B, 1999). This can be done through listening, monitoring and managing the flow of the interactions. During this interview, it became ostensible that the establishment of a rapport is essential in evoking comprehension of the patient’s perspective. The aim of this narrative is to critically evaluate the biomedical and biopsychosocial perspectives, as well as influences on the health and on the well being of a patient, a 32 year old female who is suffering from chronic back pains and type 2 diabetes. In accordance with the Nursing and Midwifery council (2008) ethics, confidentiality of the patient has been maintained, and the patient will be referred to as â€Å"Sally†. This narrative introduces Sally as a patient suffering from obesity. Oakley established that female respondents in a research are happy to open up about life and health issues to female interviewers who could share in the same experiences. Sally has opted to consumption of junk food and intense smoking due to a failed relationship. According to Erickson, a man goes through a series of development phases in which he runs into a conflict between a desirable outcome, which he needs, and an undesirable outcome which he does not need. According to the... A Patient narrative highlights and offers in-depth understanding of an ailing person’s life besides malady’s history (Herman, D, 2011). Principally, this encompasses varied aspects, which comprise one’s life besides medical challenges faced by the patient where if not attended to effectively might worsen one’s condition. This entails socio-economic, environmental, psychological and holistic aspects, which are essential in attaining the full recuperation of an individual (Spury, L, 2008). Besides, they enable the medical personnel especially the nurses to develop a close relationship with the patient. Since, it makes the patient feel cared for apart from developing trust amid the medical practitioners and the ailing people owing to the practitioners’ exercise of compassion while executing their duties, interacting, listening and advising them accordingly hence, accelerate their recovery. In this regard, research has shown out that the fall of the biomedical model came from the fact that it predicts that all illness only have a unit cause, ill health comes about because of a state that is psychological, and that after the correction of the disease, the patient’s health becomes healthy automatically. Nurses need to use the biophysical care approach because it is a model that emphasizes the advantage of getting to know about the human health and disease. It is a model that considers social factors, biological psychology, and their interaction in the understanding of illness, health, and delivery of health care.

Sports marketing Essay Example | Topics and Well Written Essays - 750 words

Sports marketing - Essay Example Badminton finds little support from the American populace given that tennis is the most popular racquet sport. As a racquet sport, tennis has drawn all the interest from other racquet sports, thus, making it popular among the other variables. Badminton has never produced stars in the American society, as in other sports such as tennis and American football. Therefore, it has not gained public interest due to this. The fact that America has few stars in the sport obstructs or hinders it from gaining publicity. The presence of stars in a certain sport assists in offering motivation to the young generation and making other people like the sport. The few athletes in the sport gain little or no media attention, thus, reducing the occurrence of potential participants. The financial income of the badminton players profoundly limits or discourages many people within the populace from joining in the sport. The payments are extremely low as compared to other sports. Therefore, this has led to the public undermining the sport especially if one takes it as the career. Several strategies can serve towards making a sport popular. The strategies utilized in marketing a given sport depend significantly on the extent to which the sport is popular among the people. It can also be reliant upon the resources allocated towards that sport, promotion and advertising approaches to be utilized. The first phase towards marketing a sport is advertising it and educating the masses about the interesting aspects and pleasures derived from participating. Creating awareness among the rest of the population can substantially improve the public’s appeal to a certain sport. The management concerned with badminton ought to develop ways of educating people concerning the sport (Stephens 1). Education can be carried out both at the personal and societal levels. The management can recruit ambassadors to market the sport by educating the masses. Awareness can be created through the