Self-Hatred and the Aesthetics of Beauty in The Bluest Eye...

Self-Hatred and the Aesthetics of Beauty in The Bluest Eye by Toni Morrison Topic: Discuss the issues of self-hatred and the aesthetics of beauty in The Bluest Eye by Toni Morrison. What role do they play in the novel and how do they relate to its theme? Self-hatred leads to self-destruction†¦ Self-hatred is something that can thoroughly destroy an individual. As it was fictitiously evidenced in Toni Morrison’s The Bluest Eye, it can lead an individual to insanity. Toni Morrison raises the idea that racism and class can detrimentally influence people’s outlook on themselves. It is unfortunate that we live in a society that places such a great emphasis and consideration towards the aesthetics of beauty. What is more†¦show more content†¦83) For the Breedloves what society defined as beauty was not something they felt they could ever be. They were condemn by society for being ugly and they themselves succumb to that labeling. They never tried to rise above it and thus raised their children in the same manner. This created a feeling of self-hatred and worthlessness in their children especially their young daughter Pecola. From birth Pecola was said to be ugly by her mother and the poor child was never given a chance to ever establish herself: â€Å"But I knowed she was ugly. Head full of pretty hair, but Lord she was ugly.† (p.128) She was never loved but rather she was neglected and made to have self-contempt because she didn’t look like someone that her parents and society would love. She disliked herself so much that she started fantasizing, dreaming and praying that she was a pretty blue eyed girl whom her parents would love: â€Å"It had occurred to Pecola some time ago that if her eyes, those eyes that held the pictures, and knew the sights—if those eyes of hers were different, that is to say, beautiful, she herself would be different†¦.If she looked different, beautiful, maybe Cholly would be different, and Mrs. Breedlove too. Maybe they’d say, â€Å"Why, look at pretty-eyed Pecola. We mustn’t do bad things in front of those pretty eyes.† (p. 47) Loathing oneself can cause many problems. Pauline BreedloveShow MoreRelatedThe Bluest Eye-Theme of Vision1553 Words   |  7 PagesToni Morrison’s highly acclaimed debut work, The Bluest Eye, is one of unquestionable beauty and intricately woven prose. As a fictional writer, Morrison avails herself of her literary faculties, using her mastery of description in order to convey an unusually lucid picture to the reader. The five senses seem to envelop a great deal of description in the novel, most notably that of sight. As has been discovered by virtue of studying the brain’s neural and cognitive machinery, vision occupies largeRead MoreAnalysis of The Bluest Eye by Toni Morrison1756 Words   |  8 Pages In the novel, The Bluest Eye by Toni Morrison readers are taken throughout the daily lives of African Americans who are faced with numerous trial tribulations. Already facing the harsh reality that they were inferior to the white race. There were many families throughout this story that was faced with this stigma, however it seemed that the Breedloves had it just twice as hard. A series of social problems of which African Americans were victims to during the 1940s-1060s such as Rape, interracial

The Americans With Disabilities Act - 1577 Words

Americans with Disabilities Act I Introduction The Americans with Disabilities Act (ADA) is federal legislation designed to prevent discrimination against disabled people. It applies to all disabled persons, no matter the nature of their disability. This paper examines the ADA and discusses some of the ramifications of the legislation. II Americans with Disabilities Act The Americans with Disabilities Act (hereafter ADA) was enacted in 1990, and its purpose is stated thusly: â€Å"The Americans with Disabilities Act gives civil rights protections to individuals with disabilities similar to those provided to individuals on the basis of race, color, sex, national origin, age, and religion. It guarantees equal opportunity for individuals with†¦show more content†¦This distinction is significant. The first definition covers those impairments that severely limit a â€Å"major life activity.† This means anything that makes it difficult for someone to breathe, see, speak, etc. When functioning is interrupted as this fundamental level, the person is considered disabled. The definition extends to cover people with â€Å"epilepsy, paralysis, HIV infection, AIDS, a substantial hearing or visual impairment, mental retardation, or a specific learning disability†¦Ã¢â‚¬  (â€Å"Questions and Answers,† PG). Such things as flu, broken bones, and other injuries that can be considered minor are not disabilities within the meaning of the Act. The second part of the definition, â€Å"has a record of such impairment,† covers people who have been disabled but are now recovered, such as someone who has had cancer, or mental illness, but is now back at work. (â€Å"Questions and Answers,† PG). Discrimination against such persons on the basis of their past medical condition is prohibited. The third part of the definition is very subtle. It prohibits discrimination against individuals on the basis of what someone else considers a handicap. The example that is given is of someone with a severe facial disfigurement being denied employment because the employer fears a negative reaction on the part of customers and fellow employees. In other words, the employer is discriminating

Sinners in the Hands of an Angry God Essay Example For Students

Sinners in the Hands of an Angry God Essay Jonathan Edwardss sermon, Sinners in the Hands of an Angry God is moving and powerful. His effectiveness as an eighteenth century New England religious leader is rooted in his expansive knowledge of the Bible and human nature, as well as a genuine desire to awaken and save as many souls as possible. This sermon, delivered in 1741, exhibits Edwardss skillful use of these tools to persuade his congregation to join him in his Christian beliefs. As many religious leaders before and after him, Edwardss source of inspiration and guidance is the Bible. His understanding of this cornerstone of New England society enables him to reinforce a persuasive dissertation with biblical quotes and passages; however, not all the quotes sited by Edwards support his interpretations exclusively. Often Edwards uses parts or sections of biblical verse rather than complete text because too much information might diminish the importance of his primary intent. These instances of manipulation occur in the doctr inal section where Edwards attempts to prove the basis of his application. Cut it down, why cumbereth it in the ground?, Luke 13:7, is used by Edwards to illustrate Gods justifiably immediate destruction of those guilty of sin. Absent from his selection is any mention of the moderation and patience that continues in Luke 13:8-9: let it alone this year also, until I dig around it and fertilize it. And if it bears fruit, well. By omitting these verses of scripture, Edwards hopes to move his audience by his calling rather than at their own leisure. Another example of manipulation occurs as Edwards proposes that sinners are already Satans property. In section five he states that Satan stands ready to fall upon them and seize them as his own, yet rather than cite a biblical reference by verse, he chooses only to name it: Luke 11:12. Unfortunately, this particular section in Luke deals more with asking for Gods salvation than giving into Satan:If a son asks for bread from any father among you, will he give him a stone? Or if he asks for an egg, will he offer him a scorpion? If you then, being evil, know how to give good gifts to your children, how much more will your heavenly Father give the Holy Spirit to those who ask Him! Luke 11:11-13. The complete passage shows how salvation is so easily granted whereas Edwardss purpose is to imply certain irreversible doom. Of course, this manipulation is not always the case, but it can seem misleading under analysis. Just as effective as language manipulation is Edwardss use of language transformation; indeed, his skillful employment of descriptive language adds a visual dimension to his message. Even if the foundation is misinterpreted, these transformations allow any listener to mentally see Edwardss overall direction. For instance, Gods wrath is referred to as great waters that are dammed, a glittering sword, and a drawn arrow. These terms indicate powerful and deadly forces. On the other hand, sinners are likened to worms of the dust, miserable creatures, and loathsome insects; consequently, these labels are receptors of Gods wrath through the forces Edwards introduces. Although these conceptual images appear basic, Edwardss frequency and placement throughout his delivery produce a clear and precise overview to even the simplest of listeners. For example, in section five of the doctrinal section, Edwards warns of devils that lie in wait to claim sinners souls that remain unsaved, but he does not stop with a mere warning. Edwards proceeds to paint a graphic picture of poor souls being set upon by devils like greedy lions and delivered to the old gaping serpent of Satan. By using these visual references, Edwards ensures that everyone who is not moved by the principal of his message is, however, compelled by images of lions devouring human flesh and serpents swallowing sinners whole. This method of persuasion is artfully used by Edwards to convey and reinforce to his congregation the urgency of his message. .u18fb2a9e9b5e8004bc4a2be6384ccaf6 , .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .postImageUrl , .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .centered-text-area { min-height: 80px; position: relative; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 , .u18fb2a9e9b5e8004bc4a2be6384ccaf6:hover , .u18fb2a9e9b5e8004bc4a2be6384ccaf6:visited , .u18fb2a9e9b5e8004bc4a2be6384ccaf6:active { border:0!important; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .clearfix:after { content: ""; display: table; clear: both; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6:active , .u18fb2a9e9b5e8004bc4a2be6384ccaf6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .centered-text-area { width: 100%; position: relative ; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6:hover .ctaButton { background-color: #34495E!important; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6 .u18fb2a9e9b5e8004bc4a2be6384ccaf6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u18fb2a9e9b5e8004bc4a2be6384ccaf6:after { content: ""; display: block; clear: both; } READ: Examining the multiple types of accounting EssayAnother process utilized by Edwards is concurrence between the doctrinal and application sections. By stating and proving his objective through manipulation and transformation of biblical language in the doctrinal area, Edwards is able to refer back to his own interpretations in the application. For example, early in section one, Edwards compares sinners to a bothersome rebel, and something to be subdued by earthly princes. He does this to establish a fundamental association between the rebel and sinners, and how neither one is at all successful nor welcome. After laying this foundation, Edwards returns to it in his applicati on section to establish the same sentiment between God and sinners: You have offended Him infinitely more than ever a stubborn rebel did his prince.Yet another example occurs as Edwards describes the ease with which God is able to cast enemies into hell: so it is easy for us to cut or singe a slender thread that any thing hangs by: thus easy is it for God, when he pleases, to cast His enemies down to hell. Edwards relates our abilities with Gods in a way that all may comprehend; consequently, when he returns to this analogy in his application, the same understanding rules: your righteousness would have no more influence to uphold you and keep you out of hell, than a spiders web would have to stop a falling rock. This time, however, the spider and sinner are depicted as equals. Jonathan Edwards uses every talent he possesses to persuade listeners and readers alike. His knowledge of biblical verse, skillful use of visual imagery, and comparisons between a doctrine and application combine to form a strong and moving argument that revolves around his intense desire for salvation.

Writings Of Thomas Hobbes And J.J.C. Smart Essays - Individualism

Writings Of Thomas Hobbes And J.J.C. Smart Surpassing the Obvious: Analysis of the Writings of Thomas Hobbes and J.J.C. Smart A term paper contrived is only as good as the sources from which it is assembled. It is from these reservoirs of knowledge that the bulk of a paper is developed. That is why it is absolutely imperative that the qualities of these sources are immaculate and relevant to the subject matter. Given my subject matter, ethical obligations and violence, it is critical to note and record the viewpoint of different philosophical ethical theories through the writings of different philosophers. Excerpts form Thomas Hobbes' The Leviathan and J.J.C. Smart in Ethics for the Modern Life, prove to be effective in both previously matriculated qualities. Both authors give arguments for different types of ethical theories that give some aspect of significant worth to my term paper topic. In The Leviathan, Thomas Hobbes argues from a modified psychological egoist stand. By this it is meant that in his writings he argues that every one has a strong intrinsically engrained psychological tendency to act selfishly and that it takes hard work and individual sacrifice to obtain any type of altruistic goal. Hobbes argues that man is naturally in a ?state of nature? and within this state each man is at constant war with other men in order to take and maintain property. He argues that it is our natural right that is derived from our helpless selfishness that causes this environment of destruction and constant fear. The reason that Hobbes is separated away from other psychological egoist is in his belief that man has as opportunity to ascend out of the barbarous state of nature to a higher plane of security and society. According to Hobbes this can only happen when the aforementioned ?natural right? to everyone else's property is relinquished by all to an ultimate sovereign: the Leviathan. Given that this right is renounced by all the element of fear is eliminated. Hobbes states that through the leviathan all concepts will be settled with a fair hand. J.J.C. Smart, however, does not go into such detail into the psyche of man as a whole; rather his objectives center around an ethical theory that he feels all men should accept and participate in. This theory is rule-utilitarianism. Being a subset of simple utilitarianism its goals are synonymous with strict utilitarianism in that it's ultimate intent is to provide the greatest happiness to the greatest number. Rule-utilitarianism, nevertheless, does provide for a more specific stipulation than simple utilitarianism. It states that any act is right (or ethical) if that act provides the most happiness to the most people. Smart argues that under Rule utilitarianism basic moral principles (i.e. don't steal, don't lie) are simply non-existent. This is because in some situations it may cause more happiness to lie and in those scenarios there should be no reservations in lying. Thomas Hobbes' effectively and persuasively argues for his beliefs in his book, The Leviathan. His strength in his convictions solidifies his arguments to audiences of both high expertise and those with less formal education in the subject. Thomas Hobbes, being a renowned philosopher, brings with his book a very high respect from philosophers of every kind. This reputation is another positive attribute that sets Hobbes apart from the crowd and consequently makes his work a verifiably good source. Ironically, the age of this writing acts as a positive characteristic in its reputability as a good source. Although its first publication was in 1651, there have been few, if any deviations to his ideology. Hobbes, being a philosopher before his time, became a forerunner and set the standard by which most modern philosophers follow. J.J.C. Smart also expostulates effectively. In his arguments he is clear and concise and steers away from the pompous tone that philosophers sometimes enlist that causes the reading to be dull. His grounds also seem to be rooted in a great amount of his individual belief in his subject matter. Smart is extremely capable of displaying his passion for his thesis through his writing. Although not as well known as Thomas Hobbes, Smart does have a worthy reputation within the realms of philosophy. Conversely to Hobbes, Smart's

The Hound of the Baskervilles Women of the 18th Century Essay Example For Students

The Hound of the Baskervilles Women of the 18th Century Essay The Hound of the Baskervilles is the tale of a mythical beast which is said to haunt the Baskerville family. The story centers around Dr. Watson, who is sent out by Sherlock Holmes to the Baskerville manor to uncover clues. Throughout the story, Arthur Conan Doyle depicts the dominant male figure of the 18th century, in which evil and wicked men were able to manipulate women. They were often used as tools to assist in their evil ploys or for sex, and were treated poorly and unequally. At the opening of this novel we meet Dr. Watson and Sherlock Holmes, whom has an unexpected visitor by the name of Dr. Mortimer, who introduces the detectives to a puzzling mystery of Baskerville Hall. Apparently Sir Charles Baskerville, owner of the Baskerville home, has recently died and left behind a manuscript. It tells of his father, Sir Hugo Baskerville, who had supposedly fallen in love with the daughter of a yeoman. Yet she was not interested in him, so Hugo along with a few of his wretched companions, kidnapped and placed her in the upper chamber of his house. When she escaped, Hugo swore that that very night would render his body and soul to the Powers of Evil if he might overtake the wench. therefore showing the extreme disrespect of men towards women. We will write a custom essay on The Hound of the Baskervilles Women of the 18th Century specifically for you for only $16.38 $13.9/page Order now As the story progresses, we meet Stapleton, an avid butterfly collector and seemingly cheerful man, who resides near the moor along with his beautiful sister. We later learn that he is actually a direct heir of the Baskerville Manor, as his appearance is strikingly similar to that of Sir Hugo Baskervilles. He is really a wolf in sheeps clothing, seemingly harmless, but actually evil and bloodthirsty, stopping at nothing to achieve his goal of claiming the Baskerville fortune. In an attempt to murder Sir Charles, Stapleton pretends to be a single, lonely man, falling in love with Mrs. Laura Lyons, a friend of Sir Charles. He therefore acquires complete influence over Lyons, who is at his beck and call, and therefore lures out Sir Charles to be killed by an enormous hound, although this was completely unknown to Lyons, showing that men were seemingly hiding things from women. After this had been discovered, Sherlock Holmes and Watson set out to kill the hound that was to be released upon Sir Henry Baskerville. They were able to kill the beast and then set out to the Stapleton home in an attempt to find Stapleton. They did not find Stapleton, but instead they were amazed at what they found instead. It was Stapletons sister, tied up to a pole in the middle of the room and bound with cloth. Dr. Watson depicts mens savagery and brutality towards woman in which As her beautiful head fell upon her chest I saw the clear read weal of whiplash across her neck She explains how she is actually Stapletons wife and had been used for Stapletons evil deeds. We can see this in which she says But now I know that in this also I have been his dupe and tool where she has been used and abused. Throughout this story, not all men are as manipulative or lustful towards women as Stapleton or Sir Hugo Baskerville, but similarly men did not fully respect or treat women as their equals. Women of the eighteen-century were expected to be housewives, having no social status unless she was married to a man. They did not have rights and were many of the time a mans personal tools, whether it was sexual desire or as an alternate route to gain the things in which he wanted. Throughout The Hound of the Baskervilles Conan Doyle has managed to depict that many women were treated poorly and unfairly by men.

Free Essays on On “Her First Ball“ By Katherine Mansfield

Writing From A Woman’s World Everything is so magical, exactly the way it is in fairyland. Leila, Katherine Mansfield’s main character in the short story, â€Å"Her First Ball†, is absolutely breath-taken at every sight and sound at the ball. Everything around her is so strikingly new and enthralling. It is Leila’s first ball, and her first exposition to society. Mansfield describes the young girl’s emotions and excitement in a way that incarcerates her readers in the quaint fantasy world of Leila, and within the damsel’s spinning cyclone of different feelings and emotions. Mansfield illustrates a rich, colorful fairy-tale-like picture as the setting of Leila’s world. We can obviously sense how Leila’s perception of the ball is that of a dreamlike event. The author shows her readers at the beginning of the story how Leila felt more like Cinderella incarnated in her body; for, her thrill is felt when she is in the cab passing by â€Å"waltzing† lampposts. Apparently, Leila’s heart is beating fast here, and we can almost hear its pulse, especially when â€Å"she tried not to smile too much; she tried not to care†(p.40). The author’s creation of a dream world is revealed in the way Leila views everything with wide eyes and astonishment. Simple common details, such as â€Å"Meg’s tuberoses, Jose’s long loop of amber, Laura’s little dark head†¦Ã¢â‚¬ (p.40) are even seen by her as most charming and extraordinary. Unmistakably, Mansfield is constructing â€Å"fairy land† as the setting of the story through the eyes of Leila. In order to sketch the ball through Leila’s eyes, Katherine Mansfield writes the story from a feminine point of view. The writer of the story seems to understand Leila’s awe, and even seems to have lived similar experiences. If a man were to write in Mansfield’s style, it would most likely be difficult for him to achi... Free Essays on On â€Å"Her First Ballâ€Å" By Katherine Mansfield Free Essays on On â€Å"Her First Ballâ€Å" By Katherine Mansfield Writing From A Woman’s World Everything is so magical, exactly the way it is in fairyland. Leila, Katherine Mansfield’s main character in the short story, â€Å"Her First Ball†, is absolutely breath-taken at every sight and sound at the ball. Everything around her is so strikingly new and enthralling. It is Leila’s first ball, and her first exposition to society. Mansfield describes the young girl’s emotions and excitement in a way that incarcerates her readers in the quaint fantasy world of Leila, and within the damsel’s spinning cyclone of different feelings and emotions. Mansfield illustrates a rich, colorful fairy-tale-like picture as the setting of Leila’s world. We can obviously sense how Leila’s perception of the ball is that of a dreamlike event. The author shows her readers at the beginning of the story how Leila felt more like Cinderella incarnated in her body; for, her thrill is felt when she is in the cab passing by â€Å"waltzing† lampposts. Apparently, Leila’s heart is beating fast here, and we can almost hear its pulse, especially when â€Å"she tried not to smile too much; she tried not to care†(p.40). The author’s creation of a dream world is revealed in the way Leila views everything with wide eyes and astonishment. Simple common details, such as â€Å"Meg’s tuberoses, Jose’s long loop of amber, Laura’s little dark head†¦Ã¢â‚¬ (p.40) are even seen by her as most charming and extraordinary. Unmistakably, Mansfield is constructing â€Å"fairy land† as the setting of the story through the eyes of Leila. In order to sketch the ball through Leila’s eyes, Katherine Mansfield writes the story from a feminine point of view. The writer of the story seems to understand Leila’s awe, and even seems to have lived similar experiences. If a man were to write in Mansfield’s style, it would most likely be difficult for him to achi...

Nature of Wal-Mart Industry Essay Example | Topics and Well Written Essays - 1250 words - 78

Nature of Wal-Mart Industry - Essay Example According to Fortune Global 500 in 2014, Wal-Mart was the biggest company by revenue and the largest employer in the private sector worldwide. The number of employees stood at 2.2 million making it is the most valuable company in the world. The operations of Wal-Mart are in three divisions namely Sams Club, Wal-Mart US, and Wal-Mart International with nine retail formats. The formats are supercenters, general merchandise, food and drugs, stores, bodegas, membership warehouse Clubs, cash and carry stores, apparel stores, restaurants, and soft discount stores. The Wal-Mart US is the largest with sales amounting to $258 billion operating discount stores, Neighborhood Markets, and Supercenters. Some of the Wal-Mart stores are located in Argentina, Canada, Brazil, and the UK. The company also involves global eCommerce, which is involved in online sales in the US with headquarters in San Francisco. The main competitors of Wal-Mart in North America include departmental stores such as Kmart, Target, Meijer, and Publix, which sell similar products. One of the main competitor is Target (TGT) in the retail market. Wal-Mart competes directly with Target (TGT) a discount retailer, which offers its goods and services at low prices. Just like Wal-Mart, TGT provides a wide range of products especially staple consumer goods such as household goods, clothing, food, and groceries. TGT also offers discount to its customers to attract them, which is also a common method in Wal-Mart. Wal-Mart sells products at lower prices to attract low-income consumers while TGT targets goes for affluent customers with their high quality merchandise. Both Target and Wal-Mart try to keep their profit margins high through cost reduction measures. Other competitors include Giant Tiger and the Real Canadian Superstore competing for the retail market. Wal-Mart also competes with Mexicos retail stores such as Soriana and Commercial Mexicana.

Summerize articles Article Example | Topics and Well Written Essays - 750 words

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Ideological Essay Example | Topics and Well Written Essays - 750 words

Ideological - Essay Example Such has been the case with of this author with regards to the topic of prayer in school. As a function of seeking to explain and ideological biography for how this belief has grown and evolved through time, the following analysis will analyze the different stages and approaches that existed within my mind up until the present time. Before delving into the issue, it must be understood that the issue of prayer in school has been one that has been hotly contested and debated within the sphere of politics and current media during my adolescence and childhood. As a result of this fact, the perennial presence of this debate allowed me to be presented with the arguments for and against school prayer at a relatively young age. In keeping with the way in which the majority of society viewed the issue, I was led to believe that prayer in school, although representing a few key benefits, was ultimately against the separation of church and state and should not exist to any degree or level withi n the educational system. Rather than this being informed by a particularly atheist and/or anti-religious viewpoint, this was instead informed as a result of the impact that media and the political debate had upon my own views. However, as I began to mature, I began to note the failures within the educational system as compared to the prior years in which it has been so successful. For instance, my parents, as well as older generations work continually discussing the devolution of the United States educational system and seeking to understand what changes could potentially be made as a means of remedying this decline. As a function of the presence of this issue and the clear and unmistakable fact that the United States educational system was merely a shell of what it was during the time of my parents and/or grandparents, my views with respect to the role of prayer in school began to change. Rather than being diametrically opposed to such an idea, I began to integrate with a level of appreciation with respect to some of the benefits that it might provide. However, of all of the factors that influence this progression of ideology within my own life, perhaps the most important was a level of increased importance with regards to the role in which religion played within my own life. As was the case of many individuals growing up in a religious home, religion did not have a personal impact upon me until such a time that I began to experience religious growth and appreciation within my own life. Realizing the power and help that prayer exhibited within my own life allowed me to come to a greater level of appreciation and understanding with regards to the degree of help and power that prayer could provide within the group setting. Anyone with even a cursory level of understanding concerning the power that prayer can provide understands that group prayer is a particularly powerful means through which intercession can be provided. As such, failing to utilize such a powe rful tool within the educational system is merely ignoring a cost of free and highly successful method through which the educational system and personal development of the individual students can be maximized. All too often, within the current system, millions of dollars are poured into particular programs with little result. However, it is my firm belief, as a result

Difference Between Acclimation And Adaptation Biology Essay

Difference Between Acclimation And Adaptation Biology Essay Adaptation for an animal is any genetically heritable trait that allows an individual to reproduce and pass on its genes. Example (Camels adapting to be able to survive long periods of time without water in the desert) Acclimation for an animal is the process by which an animal gets used to a changing environment. Example (If a deer lives in a forest, and one year that forest experienced a colder, then the deal would have to acclimate get used to the cold or move to a different forest) 10/10 List 5 protein types and their roles (functions) in organisms. Antibodies defense Motor / Contractile Proteins provide help with movement Structural Proteins provide structure and support Hormones initiate chemical reactions Enzymes catalyze chemical reactions Transport Proteins Help transport substances across the membrane 10/10 List 3 significant differences between DNA and RNA. The secondary structure of DNA is a double helix, the secondary structure of RNA is a hairpin. In DNA the 4 bases are Thymine, Adenine, Cytosine, Guanine, in RNA the 4 bases are Uracil, Adenine, Guanine, Cytosine. The sugar in DNA is deoxyribose, the sugar in RNA is ribose 10/10 List 3 types of polysaccharides and their use in cells. Starch used to store energy in plants Glycogen used to store energy in animals Chitin used to provide structural support for the cell wall of bacteria, as well as the exoskeleton of crustaceans and insects Peptidoglycan used to provide structural support for the cell walls of bacteria Celluose used to provide structural support for the cell wall of plants 10/10 Give a detailed explanation of the two methods by which molecules move across lipid bylayers. Active Transport Active transport describes when a molecule uses energy to cross a lipid bilayer Passive Transport Passive transport describe the movement of molecules across a membrane that does not require energy or ATP 10/10 For each of the following, tell whether the component is an organelle and briefly describe its function. Ribosome not organelle (make proteins for amino acids are protein builders / synthesizers. Mitochondria organelle (produces ATP) Lysosome organelle (break up food, and other particles to make it easier for the body to digest the food or said particles Vacuole membrane bound organelle (digestion, and getting rid of waste) Nucleus organelle (stores genetic information) 10/10 Give examples of the diversification in animal development in the areas of feeding, movement and reproduction. Diversification in animal feeding = some animals like deposit feeders (sea cucumber, worms, etc) eat through the sediment that is around them to obtain their nutrition. Filter feeders (certain types of whales) filter through water in order to obtain tiny crustaceans like krill. Many types of insects use a proboscis to obtain food like nectar, Humans, and many other animals like dear, bears, lions, otters, snakes, some fish, etc. have the presence of a jaw which allows them to eat. Diversification in movement = some animals like worms move with the a hydrostatic skeleton. Many other animals use the presence of limbs like legs, fins, tails, wings and other appendages to move. Other animals like snakes make coiling actions with their spine to propel themselves forward. Diversification in reproduction = some animals reproduce asexually, some animals are able to reproduce by budding (sea stars), and other animals (humans, some fish, deer) reproduce sexually. 10/10 List the differences between protostomes and deuterostomes. Protosomes developed an anus first then a mouth Deuterostomes developed a mouth first then an anus 5/10 What are coeloms, pseudocoeloms and hemocoels? Coelom = A fluid filled cavity within the mesoderm Pseudoceoloms = An internal body cavity of some invertebrates. Homocoel = A cavity or space in most arthropods and mollusks between the organs where the blood or fluid flows through or bathes the organs. 10/10 What is a hydrostatic skeleton and how does it work? Give one example of a specimen with a hydrostatic skeleton. A hydrostatic skeleton is a skeleton that consists of fluid filled closed chambers, that generates movement as a result of muscle contractions. Examples worms 10/10 Describe the process of natural selection as postulated by Darwin. Darwins process of natural selection basically said that animals and species who dont have certain heritable traits or are unable to adapt to their surrounding will die out and species who have certain heritable traits or are able to adapt will live and produce offspring with those heritable traits. Natural selection doesnt affect the individual but the population. 7/10 Discuss the concept of behavior in which an animal sacrifices itself for the good of the species in the context of natural selection. (i.e. Does such behavior fit into Darwinian evolutionary models? Why or why not? Can you give or refute examples of it? Is this consistent with evolutionary models?) I think this question can be best answered with another question. Can animals (besides humans) feel emotion? Does another animal feel compassion towards other members of its herd enough so thats its willing to sacrifice its life? I believe the answer is yes. All mammals and most other animals have the natural tendency to protect their young and the young of the heard. For example in Africa when elephants are crossing the Serengeti and a young elephant is attacked by a lion or other predator, it is very common that many other members of the heard (not including his or her parents) will defend and in some cases die for that young elephant. We can also see this among dogs (whom I believe do have emotions for humans). In domesticated dogs there have been numerous incidents where the dog will defend their owners if they feel that their owner is threatened by another dog or what have you. This is because the dog feels the human as its own family or heard and would in some cases die for the greater good of his heard (human family). I personally dont believe that these examples dont fit into the Darwinian models, because theres no way to predict, or accurately count how many times an instance like this occurs. Darwinian evolutionary models show how animals adapt, die out, or reproduce depending on their surroundings. Sacrificing yourself for the greater good of your species / heard / family does not fit into that model. 12/15 List the differences between mitosis and meiosis. Meiosis = 2 cell divisions, chromosomes are halved, results in 4 haploid daughter cells, synapsis of homologs, different identical make up of chromosomes in daughter cell Mitosis = 1 cell division, chromosomes stay the same, results in 2 diploid daughter cells, no synapsis of homologs, identical make up of chromosomes in daughter cell 10/10 Asexual and sexual reproduction each have advantages and disadvantages. List one advantage and one disadvantage of each. The advantages of asexual reproduction are that it is more efficient than sexual reproduction. The disadvantages are that the offspring is going to have an identical genetic makeup which can possibly keep a bad gene in the in an offspring through generations of asexual reproduction The advantages of sexual reproduction are that with sexual reproduction you will get a variation on the genes with each offspring depending on the maternal and paternal genes. The disadvantage is that it far less efficient than asexual reproduction. In most cases of sexual reproduction you have to attract / get the consent of the opposite sex to mate via (songs, fighting over with other animals, displays, etc.) 10/10 Trisomy is the presence of an extra chromosome, while monosomy is the absence of a chromosome. Approximately 1 in 200 humans have a trisomic karyotype and about 1 in 5000 humans have a monosomic karyotype. What conclusions can you draw about the relative survivability of organisms with extra genes compared with those with missing genes? Explain why you think this would be so from an evolutionary prospective. From the number you have given me it would appear that the relative survivability of an organism with a monosomic karyotype is much lower than those with a trisomic karyotype. A monosomic karyotype is 50 times less likely to occur than trisomic karyotype, which causes me to believe that people with a monosomic karyotype would die out more quickly or be less able to reproduce, there for causing the gene to be less frequent in individuals. The fact that monosomic is becoming less frequent in individuals shows me that people are evolving to combat the issue, or the gene is dying / fading out. 15/15 The same genetic process is used to produce both sperm and egg cells, yet more than 90% of trisomies appear to be due to maternal errors. Give a hypothesis to explain why this might be so. How might one test this hypothesis? Its possible that there is a predisposition in all females that allow this error to occur. This could be similar to Tuner Syndrome where the end results are always sterile females. My guess is that the reason 90% of trisomies appear to be maternal errors is there is something in the female body or a slight different in the way something is produced that causes this error. However since 10% would appear to be a paternal error, the cause for the error in females must relate somehow the error in males. To test this hypothesis, I would run hundreds of tests in a laboratory to produce sperm and eggs and watch how each of them develop, exactly what goes into both of them, and see how they both develop under different conditions, and the exact conditions. From there I might be able to find the missing link to why this is happening. 15/15

Symbols in The Great Gatsby :: Free Essay Writer

Symbols in The Great Gatsby In the Great Gatsby, a lot of things can be looked at as symbols. The weather, Daisy’s dresses, the eyes of Dr. T. J. Eckleburg, and even the lights. By using symbols, Fitzgerald makes the story more deep, and enjoyable for some readers. Fitzgerald also uses various themes throughout his story of the Great Gatsby, like Gatsby’s â€Å"American dream.† The two most important symbols in the story are the green lights at the end of daisy’s dock, and the eyes of Dr. T. J. Eckleburg. The green lights represent Gatsby’s â€Å"American dream† and his yearning for daisy. The reader doesn’t understand this for a while though. Fitzgerald shows us later that this is what they stand for, to show how something simple can represent so much. The eyes of Dr. T.J. Eckleburg is simply a sign that lingers over the valley of ashes. The reader can interpret it as anything he/she wishes. Toward the end of the novel, however, George Wilson interprets the eyes as the eyes of God, and he must act properly under them. Gatsby’s American dream is the theme throughout the story. He lives a life of luxury, throwing huge parties, and living in a mansion. Gatsby wanted this life since he was a kid. He also wants the girl of his dreams, Daisy, in his life, only he can’t have her because she is in love with Tom. Gatsby makes Daisy a symbol of everything he wants because of her beauty, wealth, and worry-less attitude. There are also small symbols and themes in the story as well. The color of daisy’s white dress, for example, sets the mood for the scene. And on the hottest day of the year is when Tom and Gatsby have their confrontation. Overall, the symbols and themes in this story seem to come together because of Gatsby’s dream for Daisy, which is the symbol of the green lights, who is everything Gatsby wants.

Coca Cola Case Study Essay

Coca Cola is the most popular drink I have decided to change both the packaging of the drink and the flavouring. This will be quite a challenging task to do, as I will have to do a lot of research on the existing product first. Research work will involve for example looking in the Internet and e-mailing to existing companies for information packs etc. I will offer all the opportunity to customers (people) and listen to there comments on my design of product comparing it to the original product, of course this will be first done by questionnaires and surveys etc. so different peoples views will be analysed at the end and the results will show me if my product will be successful in the market. My objective is basically to research into the different kinds of flavours that I could use to make the product Coca Cola this will also mean asking customers if they would prefer the logo itself to be changed aswell as the packaging. I will only make this product if there is a need in the market as if there is no need in the market my product will not sell which will mean I will not be making a profit. I will also need to consider the following: Taste Flavour Amount of flavouring Wrapping Texture Other please specify Other than the above I will also need to find out exactly how well the drink is selling at present to see just what other changes may be needed. Marketing is concerned with identifying customer’s needs and satisfying those needs at a profit in such a way that the customers come back again and recommend the firm to their friends. Marketing involves everything that an organisation has to make happen if customers are to be satisfied with its products. This is the reason why I have chose to market a mobile phone to my customers as there is a wider market out there for this product. In order for organisations to satisfy customers effectively and successfully, they would need to assess customer needs. By marketing my product I have met consumer needs and this involves developing strategies, which are then translated into a series of marketing plans. Marketing is, therefore, a planned purpose, which by ensuring a business satisfies customers needs and meets its business objectives helps it to outperform its rivals which I think I would be successful in doing as there is the younger generation who are constantly purchasing mobile phones and there is a great market out there. I would need to think about my objectives and in order to do that I would need to research about my product, plan everything out, take steady and smooth actions and try to be in control so that my product sells and then I may be able to meet my objectives. In order to implement a marketing strategy this requires making many decisions: What is the market? Non-competitive market Competitive market Monopoly Oligopoly How do we segment the market? Working out all the possible markets for a good is called segmentation and each part of the market a segment. What are the wants & needs of each segment? Businesses produce goods and services to meet the wants and needs of consumers everybody has wants and needs. What is the best price? If the demand for a good or service starts to increase, prices will follow and suppliers will devote more resources to producing that good or service. Which promotional method should be used? An efficient network of communications is essential for successful promotional activity. The promotional mix comprises all the marketing and promotional objectives of the marketing mix. How should we distribute the product/service? And changing environments mean that marketers’ needs for information are never ending. Social & cultural environment Economic Environment Political & legal environment Technological environment (E1) Produce a marketing strategy for a product or service with a clear understanding of the principles of marketing The marketing principle Many organizations think of marketing as sales. Others think of it as advertising. Twenty years ago students learned the four â€Å"p’s† of marketing: product, place, price and promotion, and today it’s the four â€Å"c’s:† customer, competition, cost and communication. Basically the definition of the market place is continually changing. Because of the fact I will be carrying a similar task, which will involve me to change or make my own product I will have to consider the following: Satisfying – Every and each customer wants their necessities to be met. Matching customers’ needs and expectations demands detailed answers to questions. They want the right goods, at the right time, at the right price. Because my product will be based on a soft drink many consumers would want to try new drinks so I will have to set a reasonable price for it to be sold at to satisfy customers. For example the drink coca cola is aimed at every one and also is reasonably priced. Identify: I would need to consider answering questions like how I will have to keep in touch with customer’s thoughts and feelings and perception about my goods and service? This would also involve identifying what features customers would prefer to have in my good/service. Anticipating: This involves looking at the future aswell as the present. I would need to consider what the public would like to have today and tomorrow. Baring in mind that consumer requirements change all the time such as people become richer and they might buy expensive drinks and even alcohol because they have more money so they would spend on a expensive drink so they stand out from the crowd. Communicating effectively with customers to satisfy their expectations: In order for me to produce any promotional activity I will need to communicate with my customers this would help me to find out there expectations and build an image with the world at large. Images would help others to form a judgment about what the organization stands for, and will influence their dealings with it. The way we communicate our product or service is part of the persuasion process, which would persuade customers to buy the product at whatever price. The ways that customers are persuaded comes under the promotional mix. In order to achieve the promotional objectives the marketing and promotional communication methods are used which come under the promotional mix. These can be broken down into two areas: 1. Controllable and 2. Non-controllable. Non-controllable communication – This includes marketing messages such as a result of word of mouth, personal recommendation or what customers think of a product or service, depending on how long a family has been using the product/service. Designer labels and brands influence consumers spending power. Controllable communication – These include messages that are carefully directed to achieve an organization’s promotional objectives. Such as: Advertisements- messages sent to the media to inform or influence the people who receive them. Direct mail-personally addressed advertising sent through the post. Sales promotions-techniques designed to increase sales, such as money-off coupons, free samples and competitions. Coca Cola should therefore study the communication process carefully. It should have a clear idea of what the message is whom it is sent to and what the outcome of sending it is. They should communicate effectively to always persuade consumers to go out to buy it and also have new advertising to persuade them after a while. Profitability: Profit is the key for marketing. If I don’t make a profit there is no point of me trading I will not be able to satisfy customers requirements or identify there anticipation without the resources to put into out going marketing activities. I need to develop Coca cola in order to achieve profits, which is what my objective for the marketing strategy is. I will need to consider a low price and a quality design. I would be able to see if the demand for Coca Cola has Increased or decreased after developing the product. I could improve it by changing the packaging, adding a different taste or flavour, design, price. I will need to consider the results of my questionnaires, which will be obtained from my primary and secondary research before I start making any changes to my product, as consumers will be asked if they would buy my developed product. Understanding Customer Needs: In order for me to make my final product a success I will need to anticipate change. This includes the age structure of the population and consumers income. Market research is the antenna of an organisation from which you could obtain accurate results of what drinks consumers prefer or what they suggest they would like to have changing to the product. This is where marketing research starts. I would need to consider what consumers would like in order to satisfy customers needs and wants which will show if my product is going to become successful. Most marketing activities are therefore designed to meet the needs of groups of customers within a market. I would need to find a sample of my consumers in order to find out their wants and needs so that I could produce or develop a product that satisfies them. The product is the first element in the marketing mix and the rest of the elements would need to be considered later. These may include developing the pricing for the product or service provided, working out how to distribute (place) goods to the customers, as well as how to promote them. Coca cola would need to understand customer, needs to be able to sell their product. In order to produce a product that will make them profit at the end of the day and customer’s wants could be met according to their needs. (E2) Appropriately identify, collect and use primary and secondary data relevant to the marketing strategy If you were to survey 100 people asking them do they drink Coca Cola this would be a difficult question to answer as Coca Cola can be found in several different brands. Some would prefer to choose a Coca Cola – Diet or light or classic, with cherry or with lemon, or with or without caffeine. About five years ago this would be a question that would be feasible to answer, as then Coca Cola existed in it’s original form. A survey that I conducted shows that many people preferred the original Coca Cola. However the results reveal that majority of them (i.e. 17 out of 20) are not satisfied with the packaging of the drink and would like it to be more colorful aswell as in various designs rather than just in one ‘rather boring’ design which has the been the same for quite so many years now. Another feature that customers (from the 20 people I interviewed) would like to see changes and improvements to is the size of the product. Further questioning revealed that th e reason for improving the size i.e. up to 5 litres would be convenient when holding family parties. These findings were very useful to me as they made me realize what the publics demand is and what I need to do to make the product acceptable in the market, which in return would help me make a profit. The twenty people I asked replied on the basis of looking at media, which is one of the things that influences the market. They thought that advertising was a good way to promote Coca Cola, as it is very common and popular. The secondary data shows advertisements are sold in spots and the daytime spots cost less because there are little audiences. Many people watch television in the evening the most as they relax so most of the advertisements are on then, and also mainly in the mornings as a lot of people turn the television on in the mornings. Out door advertising- poster sites in Britain are mainly in big cities alongside main roads close top the cities. They includes the sides and backs of buses, banners and boards at football and other sports events, both the inside and outside of London and other city taxis, bus shelters, and boards at bus and railway stations. Advertising time on TV is sold in ‘spots’ ranging from one minute down to seven seconds. Daytime spots, when audiences are low cost less than those do in ‘Peak time’- the evening when millions of people may be watching Independent Television. Most evenings from 5.30 p.m. to about 10.30 p.m. is peak viewing time when TV audiences are largest. The ITV companies usually show the same programmes, though they may show different advertisements. In the UK, ITV (including GMTV), channel 4 and channel 5 (1997), show advertisements between programmes and in intervals within the programmes themselves. A half- minute spot in mid-evening on a weekday could cost à ¯Ã‚ ¿Ã‚ ½1,250 on Grampian Television whereas a similar spot time cost on Carlton Television might be à ¯Ã‚ ¿Ã‚ ½23,000. One company, Grampian Television, serves only about 2,023,000 homes, but the London Region, whose programmes are provided by Charlton Television during the week and by London Weekend Televisions at weekends, has about 5,491,000 homes- 2 and a half times as many. TV advertising time in Britain is sold on the ‘spot’ system. A ‘spot’ can last for a few seconds as with many of the ‘still’ advertisements for local stops or for a minute or even occasionally more. ‘Spots’ are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why. In 1998, à ¯Ã‚ ¿Ã‚ ½14,307 million was spent on advertising in Britain. Over 80 per cent of this was spent on display advertising of goods and services in the press, on television, radio, posters, direct mail and in the cinema. The remaining 20 per cent or so bought classified advertising (small ads), Financial and legal notices, company announcements, and recruitment advertising (job ads) and advertising in the business and professional press. Companies also spend substantial sums on other forms of communication but statistics are not always available. However, it is estimated that in 1995 à ¯Ã‚ ¿Ã‚ ½750 million was spent on exhibitions in Britain and substantial sums are also spent on sponsorship, sales promotion, mail order and other forms of activity.

Word Choice Espresso vs. Expresso

Word Choice Espresso vs. Expresso Word Choice: Espresso vs. Expresso Like many proofreaders, we are powered by coffee. And there is nothing quite like a powerful hit of caffeine in the morning before you set about correcting grammar. But do we want an â€Å"espresso† or an â€Å"expresso†? You might have seen both of these terms used in coffee shops. But is there a difference? And if not, which of these terms is correct? Let’s find out! Espresso (Concentrated Coffee) â€Å"Espresso† is a loanword from Italian. You’ll already know what it means if you’re a coffee fan, but we’ll offer a quick explanation in case we have any tea drinkers among our readers. Mmmmm coffee. In short, â€Å"espresso† comes from caffà ¨ espresso, which is Italian for â€Å"pressed out coffee.† This refers to how an espresso is made, with pressurized water used to make thick, strong coffee. And as well as being a drink in its own right, espresso is also used as a base for other coffee drinks. Expresso (No Longer a Typo) Time for the big reveal! â€Å"Expresso† means†¦ exactly the same as â€Å"espresso.† It is simply a variant spelling. This makes it a bit like â€Å"doughnut† and â€Å"donut† or â€Å"whiskey† and â€Å"whisky.† The main difference is that â€Å"expresso† started out as a common misspelling of â€Å"espresso.† This error may have caught on because we have more â€Å"ex-† words than â€Å"es-† words in English. Or it may just be because â€Å"espresso† looks a bit like â€Å"express† written down. Or it could even be a French influence since expresso has always been the correct spelling of this term over there. Whatever its origins, though, â€Å"expresso† is now so common that many dictionaries list it as a variant of â€Å"espresso.† Espresso or Expresso? As explained above, these terms are essentially interchangeable. â€Å"Expresso† started out as an error, but it has now been accepted as a variant spelling of â€Å"espresso† in English. Nevertheless, â€Å"espresso† is still far more common (especially in American English) and many people consider â€Å"expresso† incorrect. So to be certain your writing is error free and/or to avoid upsetting pedantic baristas, we recommend sticking to the old â€Å"espresso† spelling!

3 Questions About Hyphenation with Adverbs

3 Questions About Hyphenation with Adverbs 3 Questions About Hyphenation with Adverbs 3 Questions About Hyphenation with Adverbs By Mark Nichol Writers are often confused about whether a phrase beginning with an adverb should be hyphenated. The answers to the following three questions explain when hyphenation is required and when it is incorrect. 1. I read an article that included this sentence: â€Å"Smith did his best during a nationally-broadcast speech this month to scare voters away from Jones.† Is that hyphen correct? Adverbs ending in -ly are generally not hyphenated, because the suffix signals that the adverb modifies the word that follows it, not the noun that follows both words, so a hyphen is redundant. Many people, including your friend, confuse such adverbial phrases with adjectival phrases (or phrasal adjectives, as they’re more commonly called), which do usually take hyphens. 2. True or false: If an adverb is a part of the phrasal adjective, it does not need a hyphen to connect it. For example, â€Å"She was a highly motivated student.† Assuming that is true, how would you approach the phrasal adjective in this sentence: â€Å"We’re having nowhere else conversations in this confidential community.† Else is an adverb, but to modify conversations, does â€Å"nowhere else† need a hyphen? True and false: In discussions of adverbial phrases that modify a noun, the distinction described in the answer to the previous question and repeated here is sometimes ignored: Adverbs ending in -ly are never hyphenated in such phrases, because the suffix signals that the adverb modifies the next word, not the noun, so a hyphen is redundant. Adverbs with no such suffix, however, should be hyphenated, as in â€Å"nowhere-else conversations.† (However, I do not recommend that particular construction.) 3. A coworker who edited a report I wrote insists that the hyphen in the following sentence is required: â€Å"Condemnation of her offensive response was near-universal.† Is she right? Your colleague is under the near-universal misapprehension that when the adverb near precedes an adjective, the two words are always linked by a hyphen. However, this is true only when the words combine to modify a noun that follows, as in the phrase â€Å"near-universal condemnation.† (This is a case of hyphenation with an adverb that does not end with -ly, as discussed in the answer to the previous question.) This distinction is the same as for phrasal adjectives consisting of an adjective and a noun converted to an adjective, as in the difference between â€Å"the highest-grossing film† and â€Å"the film that is highest grossing.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:20 Great Opening Lines to Inspire the Start of Your Story8 Proofreading Tips And TechniquesHow to Style Titles of Print and Online Publications

Patient narrative Essay Example | Topics and Well Written Essays - 3000 words

Patient narrative - Essay Example Besides, they enable the medical personnel especially the nurses to develop a close relationship with the patient. Since, it makes the patient feel cared for apart from developing trust amid the medical practitioners and the ailing people owing to the practitioners’ exercise of compassion while executing their duties, interacting, listening and advising them accordingly hence, accelerate their recovery (Larsson, P, 2012, p. 17). The health care provider should be skilled at ensuring the patient’s comfort (Alder, B, 1999). This can be done through listening, monitoring and managing the flow of the interactions. During this interview, it became ostensible that the establishment of a rapport is essential in evoking comprehension of the patient’s perspective. The aim of this narrative is to critically evaluate the biomedical and biopsychosocial perspectives, as well as influences on the health and on the well being of a patient, a 32 year old female who is suffering from chronic back pains and type 2 diabetes. In accordance with the Nursing and Midwifery council (2008) ethics, confidentiality of the patient has been maintained, and the patient will be referred to as â€Å"Sally†. This narrative introduces Sally as a patient suffering from obesity. Oakley established that female respondents in a research are happy to open up about life and health issues to female interviewers who could share in the same experiences. Sally has opted to consumption of junk food and intense smoking due to a failed relationship. According to Erickson, a man goes through a series of development phases in which he runs into a conflict between a desirable outcome, which he needs, and an undesirable outcome which he does not need. According to the... A Patient narrative highlights and offers in-depth understanding of an ailing person’s life besides malady’s history (Herman, D, 2011). Principally, this encompasses varied aspects, which comprise one’s life besides medical challenges faced by the patient where if not attended to effectively might worsen one’s condition. This entails socio-economic, environmental, psychological and holistic aspects, which are essential in attaining the full recuperation of an individual (Spury, L, 2008). Besides, they enable the medical personnel especially the nurses to develop a close relationship with the patient. Since, it makes the patient feel cared for apart from developing trust amid the medical practitioners and the ailing people owing to the practitioners’ exercise of compassion while executing their duties, interacting, listening and advising them accordingly hence, accelerate their recovery. In this regard, research has shown out that the fall of the biomedical model came from the fact that it predicts that all illness only have a unit cause, ill health comes about because of a state that is psychological, and that after the correction of the disease, the patient’s health becomes healthy automatically. Nurses need to use the biophysical care approach because it is a model that emphasizes the advantage of getting to know about the human health and disease. It is a model that considers social factors, biological psychology, and their interaction in the understanding of illness, health, and delivery of health care.

Sports marketing Essay Example | Topics and Well Written Essays - 750 words

Sports marketing - Essay Example Badminton finds little support from the American populace given that tennis is the most popular racquet sport. As a racquet sport, tennis has drawn all the interest from other racquet sports, thus, making it popular among the other variables. Badminton has never produced stars in the American society, as in other sports such as tennis and American football. Therefore, it has not gained public interest due to this. The fact that America has few stars in the sport obstructs or hinders it from gaining publicity. The presence of stars in a certain sport assists in offering motivation to the young generation and making other people like the sport. The few athletes in the sport gain little or no media attention, thus, reducing the occurrence of potential participants. The financial income of the badminton players profoundly limits or discourages many people within the populace from joining in the sport. The payments are extremely low as compared to other sports. Therefore, this has led to the public undermining the sport especially if one takes it as the career. Several strategies can serve towards making a sport popular. The strategies utilized in marketing a given sport depend significantly on the extent to which the sport is popular among the people. It can also be reliant upon the resources allocated towards that sport, promotion and advertising approaches to be utilized. The first phase towards marketing a sport is advertising it and educating the masses about the interesting aspects and pleasures derived from participating. Creating awareness among the rest of the population can substantially improve the public’s appeal to a certain sport. The management concerned with badminton ought to develop ways of educating people concerning the sport (Stephens 1). Education can be carried out both at the personal and societal levels. The management can recruit ambassadors to market the sport by educating the masses. Awareness can be created through the

Experimental economics summary paper Essay Example | Topics and Well Written Essays - 500 words - 5

Experimental economics summary paper - Essay Example Each market involved a series of trading periods in which market participants were free to buy and sell. The institutions being examined are a series of price ceilings and price controls. The study would focus on the following three aspects of market behavior: price levels and market volumes, market responses to institutional modifications, and efficiency. The experiment led to two major results and a conjecture. First market behavior under price controls is more closely approximated by the competitive model than by the focal point model. Secondly market under price controls exhibit behavioral regularities that are not included in standard analysis. Four of those regularizes are: a) controls at the competitive equilibrium cause market to diverge from the competitive equilibrium; b) removal of nonbinding control induces changes in market prices; c) inefficiencies induced by are greater than those predicted by standard application; d) adjustment of prices when biding controls are remov ed appeared to be involved an initial discontinuity or jump rather than a continuous movement. The results of the article can be summarized in that the familiar partial equilibrium model works remarkably well to describe laboratory auction market behavior in the presence of price controls and when price controls are binding.

Beh 225 Appendix D Essay Example for Free

Beh 225 Appendix D Essay Sigmund Freud, is often described as the most famous figure in psychology. Hes written books on Hysteria; commonly being referred to as the father of psychoanalysis. His most popular works being highly influential on others that study psychology. unconscious, Psychosexual development (stages), Neurosis, transference and trauma are theories that Freud has developed over the years. One of Freuds theories was, that the personality is three structures. Another theory of Freuds was that our personality is rooted in the dynamics of the unconscious. He determined that the aggressive and sexual instincts were primarily unconscious drives which could determine our human behavior. Carl Jung is a psychologist that mostly studied the human psyche, dream analysis, and the collective unconscious. Cowgil (1997) refers, He proposed and developed the concepts of the extroverted and introverted personality, archetypes, and the collective unconscious. The issues that he dealt with arose from his personal experiences. For many years Jung felt as if he had two separate personalities. One introverted and other extroverted. This interplay resulted in his study of integration and wholeness. His work has been influential not only in psychology, but in religion and literature as well. She also believed that the unconscious mind had two separate components; the personal unconscious and the collective unconscious. Hall (1997) refers, Carl R. Rogers is known as the father of client-centered therapy. Throughout his career he dedicated himself to humanistic psychology and is well known for his theory of personality development. He began developing his humanistic concept while working with abused children. Rogers attempted to change the world of psychotherapy when he boldly claimed that psychoanalytic, experimental, and behavioral  therapists were preventing their clients from ever reaching self-realization and self-growth due to their authoritive analysis. He argued that therapists should allow patients to discover the solution for themselves. Rogers received wide acclaim for his theory and was awarded various high honors . Through Rogers extensive efforts in expressing his theory of personality through the publishing of books and lectures he gained a lot of attention and followers as well as those who strongly disagree with his theory of personality development. Reference Cowgil, Charles. Carl Jung, 1997. Part II Choose three of your favorite television characters; past or present. Complete the following matrix describing the characters’ personalities from the point of view of the three theorists, Jung, Freud, and Rogers. |TV Character |Jung |Rogers |Freud | |1. | | | | |2. | | | | |3. | | | |

Masking Ends in Deception, Much Ado About Nothing Essays -- essays res

Masking Ends In Deception?   Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare used many literary devices throughout his history to create timeless classics. Much Ado About Nothing is no exception. He used things such as themes, symbols and motifs to create this effect. Masking is the prominent motif in Much Ado About Nothing. It is seen many times over in this play. There are two kinds of masking that Shakespeare used in Much Ado. One is literal masking, this where a character actually wears a mask during the play. This is seen several times. There is also another form of masking that was used in Much Ado About Nothing, this is literary masking and this is when characters hide and/or makeup plots to put into others heads for a benefit or a cause.   Ã‚  Ã‚  Ã‚  Ã‚  In Act II, scene i, a â€Å"masked ball† was underway in a hall in Leonato’s house. This is a prime example of literal masking. In the previous scene, Don Pedro learned of Claudio’s love for Hero. Since he is the â€Å"cupid† of this story, he decides that at the ball he will mask himself as Claudio to determine if Hero’s love is returned. So while at the ball, Don Pedro, masked as Claudio, dances with Hero and says, â€Å"Speak Low, if you Speak love.† Of course she agrees, and eventually she and Claudio plan to be married the following Friday.   Ã‚  Ã‚  Ã‚  Ã‚  During Act II, scene ii, Don John sets up a plan of yet another act of masking. His plan is set up so Borachio looks to be making love to Hero, yet he...

Assess the relevance of Pages 58 – 63 in the History Boys to the rest of the play

When we meet Irwin again at the beginning of Act two he is a man now well into his forties and has moved on from teaching history in a school to filming a television history programme on location. We learn that he is five years older and yet there is a certain irony in the fact that he still recites the same mantra that he used with the ‘history boys' when called in to prepare them for Oxbridge entry If you want to learn about Stalin study Henry VIII. If you want to learn about Mrs Thatcher study Henry VIII If you want to know about Hollywood study Henry VIII' It was all history. It seems that although older and now in a wheelchair his basic attitude and approach have changed little. He is now a ‘personality' presenting a programme upon Rievaulx Abbey and life in monastic orders which he brings down to the level of ‘toilet arrangements' stating that he believes this to be the way to bring history to life and the Director reflects upon how he sounds a ‘tad schoolmasterly'. Irwin, for all his changed position, having been transported from a life in the classroom to in front of a television camera, is still focussed upon viewing things from an unusual perspective and using language to effect as when he reflects upon the different materials being used in place of toilet paper, in effect saying that it is these artefacts which people now come to view saying of them, ‘there is an increment in excrement, so sanitised by the years and sanitised too' so he introduces a note of humour. Indeed he says of what he sees as ‘modern day pilgrims.' ‘We are differently credulous and our cults are not the same but saner, wiser, more rational†¦' He stumbles as if deeply absorbed in reflection of how people's attitudes have changed, yet he can use the same approach. We see that Irwin's approach to teaching and to history has not really changed from that which he expressed when first called in to prepare the boys for Oxbridge entry, For Irwin history is not a matter of conviction and he encourages the boys to be dispassionate and so distance themselves. It was perhaps evident from Irwin's first meeting with the boys that he was prepared to advocate whatever was required in order to gain the described objective. Irwin, the television presenter, has retained this belief in looking at these aspects of history which offer a more controversial approach to the subject. Initially describing the boys' work as ‘Abysmally dull' he recognised to be successful they had to attract attention by using unorthodox methods. His dictum, which was evident as a teacher, was evident when he said, ‘The wrong end of the stick is the right one. A question has a front door and a back door. Go in the back or better still the side.' Read also History Quizzes To shock or surprise was his intent. He then proceeded to express his opinion that history was a performance, For Irwin, unlike Hector, presentation was everything and he has interest in moral truth viewing things as being entertainment, so the first glimpse of Irwin the television presenter was evident even as a teacher. When referring to Stalin, whilst agreeing that he was a monster, he was still perfectly willing to say something in his defence. Thus, to him, the end justifies the means and he revels in being perverse. Irwin sums up the object of his approach, to the man who turns out to be none other than Posner, by describing it as ‘meretricious' and when called upon to define the word he describes it as ‘Eye-catching, showy, false.' This last word almost appears as a damning indictment of his whole approach to teaching. When Posner replies by saying, ‘But you were a good teacher' Irwin simply says ‘The meretricious often are†¦ on television particul arly.' He then backs this up by reflectin that ‘The wheelchair helps of course. Disability brings with it an assumption of sincerity.' We see that he was still prepared to use whatever vehicle to give him the edge and curry favour and sympathy. It was a means to an end, a prop but reveals him to be morally shallow. So it is that we are reminded of our initial meeting with Irwin when, still in a wheelchair, he was addressing three or four unidentified MPs upon the best way of presenting a bill before Parliament, the effects of which would, if examined, would prove to be very contentious concerned, as it was, with the effective ending of trial by jury in at least half of the cases which come before the courts abolishing with it the assumption of innocence. Sadly Irwin's views have become even more morally corrupted, perhaps the person we see before the television camera and addressing MPs is just the logical projection of the teacher who advocated taking a completely opposite or controversial view to attain a desired outcome. It is now just the case that his horizons are greatly expanded and he is able to suppress any moral feelings. He has obviously reached a stage where he is happy to twist debatable aspects to fit in with what he wishes to achieve. His views are well illustrated when he says in defence of a law change, ‘Paradox works well and mists up the windows which is handy' We then come to appreciate how Irwin the television presenter views what he does by saying, ‘School. That's all it is. In my case anyway. Back to school.' He really had come to believe that history was ‘a performance. Its entertainment. And if it isn't make it so.' Perhaps this last statement is so telling of his willingness to subvert the facts and in so doing taking an argument and endeavouring to prove its opposite as he had first done as a teacher who was willing to relegate moral truth for effect.

Change and Culture Case Study Essay

During the past decade the hospital industry has made profound organizational changes, including the extensive consolidation of hospital system through merger and the formation hospital systems (Evans & Gertler, 2012). The rules of health care are changing. Growth is not about just getting bigger. It is about developing all of the components needed for coordinated care and reduced costs. Health system reform has various incentives, such as those related to reducing readmission rates, and establishing an accountable care organization, but qualifying for them requires closer links to other parts of the medical care chain (Breakthroughs -Hospital merger and acquisition strategies, 2012). There is a definite value for growth opportunity through hospital mergers. Mergers occur for several reasons, a desire to increase size, to gain leverage for negotiations with managed care companies, the desire to penetrate new markets to attract additional customers, the need for improved efficiencies resulting from centralized administrative practices, and the desire to express value of promoting readily available comprehensive care. A merger is the combining of two or more corporate entities to create one new organization with one licensure, and one provider number for reimbursement purposes (Liebler & McConnely, 2008). Mergers and acquisitions in health care are increasing in numbers because of the increasing financial, socio-political and managerial challenges of decreasing reimbursement and increasing payor demand for quality-driven, patient-centered and cost-effective services to the community. Restructuring an organization through mergers, and affiliations are characteristic organizational efforts to achieve economies of scale, adapt, and survive. Two such specific reasons include: the need for improved efficiencies through administrative centralization, such as financial, and health information resources streamlining, and marketing intensification, and the desire to promote comprehensive, accessible are by keeping smaller community-based facilities from closing. Valley Care Health System of Ohio consists of the merger between Northside Medical Center, Trumbull Memorial Hospital, and Hillside Rehabilitation Hospital. Valley Care Health System replaced Forum Health name as an affiliate. â€Å"Valley Care sums up our purpose to provide compassionate, quality health care for residents of the Mahoning, and Trumbull Valley† said David Fikse, chief executive officer of Northside Medical Center, and Valley Care Health System.† Each of our hospitals, and health care facilities has its own unique characteristics, but as the same time, we benefit by sharing our knowledge, our best practices, and our strengths across a system of providers† (Valley Care of Ohio, n.d.). Northside Hospital quality scores were down, and the hospital was on the verge of closure before Valley Care Health System purchased it. This essay will discuss the transition of the employees and the impact the merger will have on the culture of the new combined organiz ation and will address how systems will be developed as the new organization takes shape. Trumbull Memorial Hospital and Hillside Rehabilitation Hospital brings us best in class capabilities in inpatient and outpatient services. Blending these companies in a way that maximizes these capabilities and aligns our structure with our long-term strategy is a top priority. First, the managers will need to organize the new organization around the core business needs. These core business needs will form the nucleus of the new combined organization and each business unit will provide resources, decision-making authority, and direct control over matters critical to its success. Because each area is unique, the exact structure of what is contained in each business unit will vary somewhat. Middle management jobs have become more demanding. Technology means middle managers have to do more multi-tasking and are expected to be accessible to their staff. The middle manager of a health care organization that has merged with a competitor faces many challenges. Northside Hospital viewed Trumbull Memorial Hospital and Hillside Rehabilitation Hospital as an enemy that provided good quality of care to the community. Trumbull Memorial Hospital and Hillside Rehabilitation Hospital have very good inpatient and outpatient service programs in place to services the Mahoning and Trumbull County residents. Northside does not have good inpatient and outpatient programs in place. The key is to a successful merger is taking the best of all organizations to form the new organization. The cultural change of a merger between two competing hospitals is a major challenge. Incorporating two organizations into one disrupts operational, functional, and organizational elements at all levels of the organizations involved. This disruption produces stress in all stakeholders, and challenges all to achieve positives results during the transition period and beyond. The higher the change occurs in the hierarch of the organization the greater positive or negative effect on the company. These types of mergers bring about organizational change from the boardroom to the hospital floors, and the impact of integrating two distinct entities with different prior performance, mission, and values has a short and long-term ripple effect throughout the new organization (Evans & Gertler, 2012). An effective manager will foster trust with his or her employees through communication and commitment. A managers’ goal is to maintain a supportive role with the employees without causing chaos. The encouragement of employee participation will make he or she more likely to comply with changes because he or she will own part of the changes. Each organization has its own way of doing business. Employees are used to the way their organization currently works. However, job descriptions, and roles of many hospital employees will change as a result of the merger. Many challenges occur when a merger occurs; especially when it occurs among competitors merge two different organizations into one facility per se disrupts the operation and functionality on all levels involved within the organization. During this transaction, it is an opportunity to combine many knowledgeable individuals, introduce new styles of performing tasks, and introduce different styles of performance. Enhancing meaningful learning by integrating technology into instructional design is central to this project. The most influential theory associated with this process is the cognitive theory of multimedia learning proposed by Mayer (1997). It is based on the theory that humans have two ways or â€Å"channels† of processing information, auditory, and visual, otherwise known as the dual channel assumption. By leveraging both of these means, and by building both of these c onnections between multiple representations of the same information meaningful learning is more likely to occur (Ofverstorm, n.d.). Hence, hospitals are trying to cut costs and deliver care more efficiently, a goal of the 2010 federal health care overhaul; however some mergers can lock up local markets, leading to higher prices for patients and insurance companies with few other places to turn. This is known as an anticompetitive hospital merger (Kendall, 2012). ProMedica Health System, of Toledo, Ohio, tried to attempt a merger of this kind when they went after St Luke’s Hospital in Toledo, Ohio. The Federal Trade Commission ruled that this would eliminate competition in the Toledo Market therefore the acquisition was denied. Middle managers need to support the employees in handling of uncertainty, provide information, and struggle with changing the behaviors of the employees. A middle manager also experiences some individual complications, such as loss of network and reduces in responsibilities. Because middle managers are the carriers of the information, they have to deal with pressure within the organization, partly from the higher management and partly from the employees and manager below him or her. Employees affected by an organizational change require answers to reduce their uncertainty that has occurred with the reform. Employees may also intentionally or unintentionally work against the organizational change, which clashes with top management’s intentions and plans. The dilemma for the middle managers is that they have a large responsibility to execute the strategies put up by the top management, but have no actual authority over these strategic decisions that affects middle management and the employees. Those problems are particularly evident in mergers and acquisitions, which are seen as most dazing organizational changes (Ofverstorm, n.d.). References Breakthroughs -Hospital merger and acquisition strategies. (2012). Retrieved from http://www.healthleadersmedia.com Evans, A., & Gertler, P. (2012). Trends In Hospital Consolidation: The formation of local systems. Retrieved from http://content.healthaffairs.org Kendall, B. (2012). Regulators Seek to Cool Hospital-Deal fever Retrieved from http://wsj.com Liebler, J., & McConnely, C. (2008). Management Principles for Health Professionals (5th ed.). Sudbury, MA: Jones and BArtlett. Ofverstorm, A. (n.d.). A Middle Manager’s Dilemma in Mergers. Retrieved from http://arch.hhs.se Valley Care of Ohio. (n.d.). Valley Care Health System of Ohio. Retrieved from http://www.valleycareofohio.net

The Ideals of the Code of Masculinity in Advertisements

The Ideals of the Code of Masculinity in Advertisements Many print advertisements which promote cigarettes, alcohol, sport clothes, and perfume for males present strong men who embody the concept of masculinity. In spite of the fact it is popular today to focus on handsome and rather feminine men in advertisements, the idea of masculinity is widely supported in the media and advertising.Advertising We will write a custom critical writing sample on The Ideals of the Code of Masculinity in Advertisements specifically for you for only $16.05 $11/page Learn More In his work, Michael Kimmel focuses on the key claim that the men’s life is regulated by a specific code of masculinity the basic norms of which are to never demonstrate emotions and weakness (Kimmel). This idea is reflected in the Stetson, Djarum Super, and Nike ads. Thus, masculinity is the complex notion which rules the life of men in order to confirm their gender, status, and social position. The Stetson, Djarum Super, and Nike advertisements seem to be about energetic and confident men and about products which contribute to the males’ active behaviors, but these ads are really about the features and qualities which are associated with masculinity and actions of a ‘real man’ according to the definite code of conduct for males. Masculinity is a complex of rules and ideas which are usually followed by men during all their life. It depends on the demonstration of strength and focus on success and victory, the demonstration of aggression and readiness to risk. The physical attractiveness and emotional expressiveness are perceived as the female qualities that is why they are prohibited according to the ‘Guy Code’ or code of masculinity (Kimmel). Men are afraid of being compared with women when it is a result of the other men’s perception. The Stetson advertisement seems to be about a handsome man using the definite perfume. The advertisement to promote the Stetson perfume for males presents a man in a car against the background of the wild nature (â€Å"Stetson†). Discussing the visual with the help of the masculinity lens, it is necessary to concentrate on the details which can attract the men’s attention and become associated with masculinity in order to make the potential male customer buy the product. Thus, the man’s appearance is associated with strength because of the accentuated muscles and the definite male face expression with frowning brows. These details help create the image of a masculine man. The man is depicted in a red car, and the color is typically associated with courage and aggression. The background of the visual is the picture of the wild nature which can be connected with the pictures of the American wild territories (â€Å"Stetson†).Advertising Looking for critical writing on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Focusing on the pitch, this adve rtisement makes the audience believe that the portrayed man can be discussed as the image of the typical American who uses the production of the Stetson company because it emphasizes his masculinity. From this point, the cultural context of the advertisement is presented through the manipulation of the male American’s image. The above-mentioned details allow speaking about the effective usage of the masculinity idea in promotion. According to Kimmel, men are inclined to focus on the images of ‘real men’ during their childhood in order to follow these ideals during their ‘guy’ period (Kimmel). The advertisement can be discussed as depending on the strong associations which are the result of the men’s following the code of masculinity. Males are expected to positively react to such elements as the car, which is traditionally a ‘toy’ for adults, the red color associated with aggression, wild nature associated with risks, and muscles along with the masculine appearance associated with strength. Thus, the male image presented in the advertisement can be discussed as the embodiment of masculinity with references to many rules presented in the Guy Code. The Stetson advertisement seems to be about a handsome man using the definite perfume, but it can also be about the ideal embodiment of a man according to the code of masculinity which is based on associations. More direct messages are provided in the advertisement developed to promote the Djarum Super cigarettes (â€Å"Djarum Super†). The Djarum Super advertisement seems to be about an alpinist who can achieve the highest tops. Smoking is often discussed as a habit which is typical mainly for men. To make males buy the product, it is important to provide the association which will be pleasant for them. The visual represents a man climbing a rock against the background of strong grey and brown rocks and the pale sky. The man likes extreme, he is not afraid to risk because of focusing on strong feelings and emotions. Red colors are also presented in this visual to emphasize the atmosphere of risk and brutality (â€Å"Djarum Super†). If the man presented in the first advertisement evokes masculinity associations indirectly, the male figure depicted in the second advertisement is directly associated with a strong man who used to overcome problematic situations, barriers, and challenges in order to reach the top.Advertising We will write a custom critical writing sample on The Ideals of the Code of Masculinity in Advertisements specifically for you for only $16.05 $11/page Learn More The advertisement makes the male audience believe that extreme and risks are characteristic for men, and it is one of the masculinity elements. It is possible to predict men’s interest in the brand of cigarettes promoted because of the vivid associations. Thus, the advertisement wants the viewer to believe that smoking is for brave men who can achieve the highest tops. The cultural context is rather insignificant in this case. Following Kimmel’s discussion of masculinity and men’s fears to be considered as gays, it is necessary to note that the advertisement for the Djarum Super brand rejects any associations with feminine men. The presented man does not cry, but he is persistent while reaching the set goal. The image can be discussed as supported by the society in relation to the opinion on the ‘real man’ and idea of masculinity (Kimmel). As a result, the advertisement seems to be about brave alpinists, but it could be about such qualities as courage, persistence, confidence, and the ability to take risks which allow speaking about the male’s masculinity. Nevertheless, the message presented in the advertisement is more effective when it is accompanied by the written text. The advertisements developed to promote the Nike’s campaign seem to be about the famous sportsmen presenting the new shirts in a rather provocative manner. The advertisement with Aidil Zafuan where the man is stripping off his skin to represent the shirt is accompanied with the controversial slogan â€Å"Shirt on. Fear off† (â€Å"Nike†). This written text provides the direct reference to the code of masculinity according to which men should not feel any fear and demonstrate their weakness. The advertisement wants the viewer to believe that men should not feel fear and promote the associated Nike production. Sportsmen are the best models to emphasize the idea of the male strength. Men are interested in sport because they are interested in results, success, and victory. All these points along with the idea of avoiding fear are highlighted in the Nike advertisement. In spite of the fact the cultural context of the Nike advertisement is specific and the visual represents the Malaysian footballer, the masculinity idea is accentuated clearly and without refer ences to the national or cultural aspect.Advertising Looking for critical writing on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is possible to interpret the Nike advertisement with references to Kimmel’s claim and state that it is easier for men to skip off their skin than to admit or demonstrate their fear (Kimmel). Boys do not cry, and the advertisers operated this idea fully. The advertisement seems to be about sportsmen stripping off their skin, but it is really about the connection between sport, fashion, and masculinity because ‘real men’ do not feel fear and pain, and sportsmen are the best examples. While the discussed advertisements seem to be promoting the definite products, they are really promoting the image of a man based on the idea of masculinity and encouraging the associated males’ behaviors. A superficial viewer may believe the Stetson, Djarum Super, and Nike advertisements to be about energetic and confident men, but the viewer who is familiar with Kimmel’s claim would see the advertisements as really selling the image of a ‘real man’ whose masculinity is also associated with the usage of the promoted products. The above-mentioned advertisements attract the male audience because they operate the concepts related to the code of masculinity discussed by Kimmel. The code of masculinity stresses on definite attitudes and behaviors reflecting a man’s masculine nature, and these norms reject any signs of the feminine behaviors in men. However, the effect can be decreased, if the advertisements are done differently. I can state that if the Stetson advertisement focuses more on a handsome model, the idea to represent a ‘real man’ can fail. If the Djarum Super advertisement is represented with the changed illustration, the idea of masculinity will not work. If the Nike advertisement is presented with the other text, the whole message cannot be interpreted correctly. Thus, the idea of a ‘real man’ is a complex notion which includes definite actions, emotions, feelings, behaviors, and aspects of appearance, and the Stetson, Djarum Super, and Nike advertisements are developed to support this idea related to the masculinity concept. â€Å"Djarum Super†. n.d. JPEG file. Web. Kimmel, Michael. â€Å"Bros before Hos: The Guy Code†. Rereading America. Ed. Gary Colombo, Robert Cullen, and Bonnie Lisle. USA: Bedford/St. Martins, 2010. 608-617. Print. â€Å"Nike: Malaya Posters†. 2012. JPEG file. Web. â€Å"Stetson: Tom Brady†. 2007. JPEG file. Web.